With the festive season just the corner, Guiness, Anchor Berhad (GAB) recently unveiled thier Chinese New Year 2012 campaign aptly themed 9 Grand for the Year of the Fragon. As part of the campaign, consumer of GAB’s iconic brands will have a hand at winning a 1 kilogram Golden Dragon statue, eight pieces of 100gram GOlden Dragon coins and cash prizes that add to a total value more than RM3.3 million. The campaign kicks off on 15th December 2011 and will run right through to 6th February 2012.
To win the Golden Dragon statue and Gold Dragon coins, you just need to check the caps of any big bottle Tiger, Guinness, Heineken or Anchor and look out for the colour of the bottle cap liner which will determine the prizes that you have won.
When you purchase GAB beers from major hypermarkets, you too stand a chance to win when you purchase the 36 can festive packs. All you have to do is to look out for the lucky cans with pull tabs that are specially coded and match those codes to find out that prizes that you have won.
To mark the launch of the campaign we were given a sneak peek of the grand prizes. The showcase of the 1 kilogram Golden Dragon status as well as eight pieces of 100 gram Golden Dragon coins was accompanied by a 99 feet Golden Dragon Dance which added that extra dash of auspiciousness to the occasion.
Speaking at the launch, Ms Yap Swee Leng, the Marketing Director of GAB said, “Next year will be the year of the Dragon and since it is one of the mightiest of all the zodiac signs, we are inspired to come upwith a campaign that is not just better than previous campaigns but one that is befitting its might, Hence, we decided on the “9 Grand Treasures for the Year of the Dragon” consumer promotion that will give out more than RM3.3 million worth of gold and cash prizes.”
As part of the campaign, GAB is also hosting “Golden Dragon Nights” happening throughout Jamuary 2012 at participating restaurant, coffee shops and food courts across the nation. At these events, consumers will be treated to good food, entertainment and lucky draws while they enjoy GAB’s award winning beers.
For those who are celebrastingthe Chinese New Year festivities at pubs and bistros, they just need to spend RM99 and above on any of GAB’s iconic brews such as Tiger, Guinness, Heineken, Anchor, Kilkenny, Strongbow, Paulaner and Sol on a single receipt to receive a limited edition Chinese New Year bottle opener.
For the first time, GAB will also be hosting Chinese New Year nights at nine selected new vilages. COnsumers attending these celebrations will be treated to a six course dinner complete with Yee Sang, GAB beers and gifts. As part of GAb’s festive good-will, part of the proceeds from these dinners will be donated back to the respective villages’ community development fund.
Ms. Yap said, “We have taken great effort to create many attractive promotions and organise great number of parties so that our consumers may further enjoy our winning beers, whether it is Tiger, Guinness, Heineken,or Anchor. As a personal wish, I hope all our consumers will have a chance at winning one of the 3.3 million ringgit worth of grand treasures that are being offered!”
Celebrate an auspicious year ahead with GAB’s Grand Treasures for the Year of the Dragon” !