It was a Thursday night where my experience with Connor’s Stout Porter gets Stout Lovers straight to the pint was just brilliant. That night buckled with “No fluff, No drama, No pretence – Just Made Right”, the Conor’s Stout Porter, a premium draught by Carlsberg Malaysia brought comsumers like myself straight to the pint at its ‘A Night Made Right’ launch, aspart of the ‘Just Made Right’ campaign at La Bodega and O’Galito. I picked to be at O’Galito that awesome night.
The brand had unmasked its new brand identity in March last year with a perfectly refined brew crafted to suit today’s discerning stout drinkers and has since been thriving. The country’s trend setting stout unique in its right is not only here to stay but will show consumers to have unadulterated fun with ‘A Night Made Right’ and I was there to experience.
“Better in taste, younger in personality, its triple-digit growth in the past 12 months tells us that stout fans love it! Our tagline, ‘Just Made Right’ embodies the essence of the brew – no big drama on brewing, just the right ingredients and processes of Connor’s Stout Porter. ‘A Night Made Right’, our activation this year, will celebrate the joy sparked from a refreshing pint after a long day at work. Connor’s Stout Porter is not about the larger than life exhilaration but for candid interactions and embracing everyday fun moments,” said Juliet Yap, Marketing Director of Carlsberg Malaysia.
“Inspired by the original British Stout Porter recipe from the 1700’s, Connor’s Stout Porter was carefully concocted to deliver its crisp texture, gentle roasty undertones with a unique balance that’s not too rich or too bitter. Topped with a creamy head, it’ll take you straight to stout heaven. Now that’s Connor’s Stout Porter, Just Made Right. It’s a brew made with our drinkers in mind – balanced taste, flavourful aroma making it satisfying and easy to drink,” she added.
Getting straight to the pint, the launch of Connor’s Stout Porter “A Night Made Right” was anything but pretentious. Paying tribute to the distinct British history of the original stout porter, a British Military Marching Band surprised guests with a unique drums piece. Local talent, Mad Sally entertained the crowd with its upbeat and lively tunes as guests loosen up their office attire and unwind with pints of Connor’s Stout Porter.
Majestically standing at 10 feet in height, a giant pint of Connor’s Stout Porter behind me got me invited myself to take a photo to enjoy half a pint of Connor’s Stout Porter on the house. That was a fabulous deal and I got mine, a fabulous and delicious Connor’s Stout Porter. I got no compliant at all but just a fabulous big smile.
Siting with joy over my Connor’s Stout Porter came a march of delicious food prepared by O’Galito. It was refined and paired so well with Connor’s Stout Porter.
he salmon cappacio played so well with my pint of Connor’s Stout Porter. The flavour sipped so well into my Connor’s Stout Porter and it was enjoyable to start with.
I was heading to my third pint of Connor’s Stout Porter and I felt so relax over it especially with this cube beef over the refreshing melon. The Connor’s Stout Porter was creamy, wasn’t too bitter or rich and balanced well with what I was eating at that moment.
The cheese and tomato paired so well with my Connor’s Stout Porter as it did not over powered the hand held fresh cheese. I just love it. Well I quietly had two stick and requested another pint.
When the pint of Connor’s Stout Porter arrived, I was confronted with deep fried rissotto balls and I got to admit that my eye was bulging with delight. I just loved them and having sitting side by side over my pint of creamy Connor’s Stout Porter, I refused to leave my seat. I was glued to it.
That nigh guests were also invited to Pay What’s Right. No you heard us right… During the special promo hour, consumers can choose to pay RM2, RM4, RM6, RM8 or RM10 – a promo price you think is right for Connor’s Stout Porter and stand a chance to win RM500 cash voucher at participating outlets. Guests were also invited to partake in Slide the Pint Game to win a free half pint. Now how can one like myself can resist not participate in it just to get another pint of satisfying Connor’s Stout Porter.
The Pay What’s Right we saw winners that night walked away with RM500 cash voucher from La Bodega and O’Galito. Lucky two, luck wasn’t with me that night but I had a fabulous time indulging many pints of gorgeous and delicious Connor’s Stout Porter !
Missed out on the ‘A Night Made Right’ launch? Fret not – Connor’s Stout Porter will be running the same activation in 80 outlets nationwide from April to May 2016. Consumers can ‘Pay What’s Right’ for Connor’s Stout Porter during the Special Promo Hour and stand a chance to win RM500 cash voucher, try their hand at ‘Games Made Right’ for a free half pint and snap a sharable picture for ‘Share for a Pint’ to win some Connor’s prize vouchers. Now that’s a Night Made Just Right.
For more information on Connor’s Stout Porter, please visit www.facebook.com/ConnorsMY
About Connor’s Stout Porter
Introduced to the Carlsberg portfolio back in 2009, Connor’s Stout Porter is a recipe recreated by our Master Brewer that was inspired by the original Stout Porter, in draught with 5% ABV, delivering the same perfect balance of bitterness and robustness that made it a popular choice among the British in the 1700’s. Locally brewed to preserve its freshness, Connor’s Stout Porter delivers a crisp texture, creamy head and gentle roasted undertones – a brew just made right for the everyday drinker.