BOH CHAM Party with BOH CHAM and BOH 3in1 Less Sugar

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Introducing The BOH CHAM and BOH 3in1 Less Sugar

Last week I attended an event where BOH Plantations Sdn. Bhd. (BOH) commemorated the nation’s 58th Merdeka in true Malaysian fashion with a special ‘BOH CHAM Party’. During this party two very interesting beverage were introduced, the BOH CHAM and BOH 3in1 Less Sugar.


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The ‘BOH CHAM Party’

Together with members of the media and bloggers, BOH celebrated the diversity and richness of our Malaysian culture and heritage. The BOH CHAM Party showcased how the infusion of language, food, beverage, clothing and even marriages among Malaysia’s diverse society has been embraced to present a truly unique and distinctly Malaysian identity.

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To depict the Malaysian and CHAM spirit, the venue was decked out with photos depicting Merdeka while the CHAM inspiration was seen through unique activities. These included deciphering sentences containing Bahasa Malaysia, Chinese and English words which are commonly used by Malaysians as well as CHAM-ming the different fruits available to make their very own rojak dish, a traditional Malaysian favourite.

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A special toast to mark Malaysia’s 58th Merdeka Day was also organised with the highlight of the day – BOH CHAM, BOH’s latest beverage recently introduced into the market.

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BOH’s new sachet variant, BOH CHAM, is a combination of two Malaysian favourites, Teh Tarik and White Coffee. Formulated with Stevia Leaf extract with less sugar, BOH’s fusion of Teh Tarik and White Coffee into one authentic Malaysian favourite, offers an instant perfect blend that is healthy and low in calories. Conveniently packed as a sachet, Malaysians can now indulge with BOH CHAM anytime, even while on the go.

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Having a Delicious Chilled BOH CHAM

At the party I got to taste the awesome delicious rojak and what got me hooked was the delicious chilled BOH CHAM. I like the combination taste of the Teh Tarik and White Coffee, it was just right and not overly sweeten. I had a few cups and also watched the media launch of the BOH CHAM.

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From L-R: Tea Leaf Mascot, Mr. Chen Chaw Chang, Head of Marketing and Export, BOH Plantations Sdn. Bhd., Mr. Lim Boon Siang, Head of Sales, BOH Plantations Sdn. Bhd. and Coffee Bean Mascot.

Aimed at giving the guests a day to celebrate the diversity of being Malaysian, BOH’s Head of Marketing and Export, Chen Chaw Chang said, “The BOH CHAM Party highlights the uniqueness of being part of such a mixed heritage. We want people to appreciate their Malaysian identity and BOH CHAM is an example of our love to CHAM things together. The Teh Tarik and White Coffee fusion depicts our diversity as a nation. From our variety of food to our distinctive cultures, we have learned to appreciate and embrace all things CHAM.”

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The All-New BOH 3in1 Less Sugar

Sharing the spotlight was the all-new BOH 3in1 Less Sugar. Also infused with Stevia Leaf extract, this variant is the latest addition to BOH’s already popular 3in1 range in Original, Vanilla and Caramel. BOH 3in1 Less Sugar provides a healthier option that promises the same rich taste and sweetness of the ‘Original’, but with 25% less sugar.

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Mr. Chen Chaw Chang, Head of Marketing and Export, BOH Plantations Sdn. Bhd. (L) and Mr. Lim Boon Siang, Head of Sales, BOH Plantations Sdn. Bhd. (R) sharing a Merdeka CHAM toast with members of the media

He shared that BOH’s decision to adopt the use of Stevia Leaf extract is in line with the brand’s wellness approach to deliver healthier beverage options for consumers. “Stevia Leaf extract is a pure plant extract that is naturally sweet with zero calories which makes it safe for consumption by adults and children,” said Chen.

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The BOH CHAM Party was truly a memorable event as every guest include myself left with an awesome smile on our faces while also taking back the best gift of all; being a patriotic Malaysian and valuing our delightful ‘CHAM’ nation.

BOH CHAM & BOH 3in1 Less Sugar

Check out BOH’s latest tea beverages released to the market – the BOH CHAM and the BOH 3in1 Less Sugar using Stevia Leaf extract for an excellent taste with 25% less sugar.

Fancy the combination of two Malaysian flavours, Teh Tarik and White Coffee, right in the comfort of your home or office? Now you can! Formulated with Stevia Leaf extract, BOH’s fusion of Teh Tarik and White Coffee into one authentic Malaysian favourite, guarantees the perfect blend instantly minus the calories. Conveniently packed as a sachet, Malaysians can indulge in the guilt-free BOH CHAM anytime, even while on the go.

The all-new BOH 3in1 Less Sugar, infused with Stevia Leaf extract, is the latest addition to BOH’s already popular 3in1 range in Original, Vanilla and Caramel. With more natural sweetness, BOH 3in1 Less Sugar promises the same rich taste of the ‘Original’ yet is a healthier option.

BOH’s decision to adopt the use of Stevia Leaf extract is in line with the brand’s wellness approach to deliver healthier beverage options for consumers. Stevia Leaf extract is a natural plant extract that is naturally sweet with zero calories and its pure extract is safe for consumption by adults and children.

BOH CHAM and BOH 3in1 Less Sugar are priced at RM14.30 for 12 sachets and RM9.90 for 18 sachets respectively. Do enjoy your favourite and healthier BOH tea now, less 25% sugar!

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