The Glenlivet Extends The Master Distiller’s Reserve Journey

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With Two New Expressions Exclusively Available At Global Travel Retail

The Glenlivet Master Distiller, Alan Winchester, proudly presents the Master Distiller’s Reserve range, a signature collection of three exceptional triple-cask matured single malt whiskies. Available exclusively to international travellers from 1st July 2015, the collection elegantly showcases the unrivalled quality and character that has become part of the signature of The Glenlivet’s classic style – ‘the single malt that started it all’.


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Existing globally successful whisky, Master Distiller’s Reserve, is the cornerstone of the range and it is joined in 2015 by two luxurious new expressions: Master Distiller’s Reserve Solera Vatted and The Master Distiller’s Reserve Small Batch to become the new permanent range.

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Exploring a special journey into craft and cask, the Master Distiller’s Reserve range brings exceptional cask quality and a unique breadth and depth of flavour to the fore. Expert selection of the highest quality Traditional Oak, American Oak and Ex-Sherry Oak casks offers each expression ‘three times’ the character, for a discernibly rich and “three dimensional” quality.

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Master Distiller’s Reserve – Traditional oak casks deliver the classic style of The Glenlivet of ripe fruit pear and gentle summer floral notes – while first fill American Oak provides depth, with creamy notes of coconut and soft fudge. Ex-Sherry oak is used to impart dried fruit flavours and spice aromas offering a deeper complexity and richness.

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New Master Distiller’s Reserve Solera Vatted – To craft this exceptional liquid, the casks – Ex-Sherry, American Oak and Traditional Oak – are brought together in a Solera Vat. The Vat is never emptied, a process which creates a rich and intense whisky, developing greater complexity year on year. A high concentration of first fill American oak casks bring a creaminess and honeyed sweetness to this expression, which has a unique velvety character.

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New Master Distiller’s Reserve Small Batch – Each unique batch of this exclusive expression, is created with individually selected casks, chosen from the collection of whiskies maturing in The Glenlivet warehouses. Every single cask is nosed prior to the final selection and the finest first fill ex-Sherry and American Oak casks are combined with Traditional Oak casks to create an exceptional malt, with subtle notes of fruit and delicate spiciness. It is then bottled and released in Small Batches, each with a unique batch number.

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The intricacy of triple cask maturation demands an unrivalled expertise that is delivered by Master Distiller, Alan Winchester who comments: “The Master Distiller’s Reserve range is a collection of exceptional single malt whiskies that marries the craft of the cask and the craft of flavour whilst maintaining the distinct floral characteristics of ‘the single malt that started it all’. A range of this nature can only be created with exceptional quality casks, industry leading expertise and a forward looking mind set; it is an honour that every bottle bears my name.”

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Each expression retains the distinctive shape of The Glenlivet bottle and is presented in clear glass to reveal the alluring gold colouring, used to reinforce the quality credentials of the liquid. The new signifier for The Glenlivet, the iconic Packhorse Bridge which crosses the River Livet, features on the bottle ‘cartouche’ as a symbol of authenticity and heritage.

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Furthering the premium mark through to the packaging, the range is presented in a luxury carton containing tasting notes and is completed with a bold symbol to signify the three types of wood and the multi-layered characters of the whisky.

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Each path of The Master Distiller’s Reserve range bears the signature of Alan Winchester, the guarantor of The Glenlivet, carrying forward George Smith’s original vision with a personal invitation to embark on three exclusive journeys, now and into the future.

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Nikki Burgess, The Glenlivet Brand Director, said: “Master Distiller’s Reserve has proven to be a huge success at Global Travel Retail. It has been a natural next step for us to extend this into a permanent travel retail exclusive range to further our credentials in the super premium whisky category. International travellers are a specific group with a thirst for innovation and exclusivity and The Glenlivet is in prime position to deliver this.”

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About The Glenlivet
Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavour profile. Today, The Glenlivet is the No.2 single malt Scotch whisky in the world and the No.1 single malt Scotch whisky in the USA, the world’s largest malt whisky market. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Alpha, a mystery single malt, and the creation of The Guardians of The Glenlivet, an online hub for fans to engage with the brand and each other.

www.theglenlivet.com

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

www.chivasbrothers.com

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