US Potato Culinary Festival Launch in Kuala Lumpur

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14 Malaysian chefs set to tantalise the taste buds of Malaysian foodies. Don’t just think about french fries and mashed potatoes – it’s time to take the world’s favourite comfort food to all new heights of taste and glamour in the US Potato Culinary Festival Kuala Lumpur 2015!

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Held for the second time in Malaysia after a highly successful run two years ago, this bi-annual culinary fest will offer up a month long smorgasbord of dining delights to whet the appetites of both potato aficionados and the spud-curious.

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Organized by the US Potato Board, the US Potato Culinary Festival will run from 1 – 30 June 2015 at a total of 13 top dining venues around the Klang Valley, each of which will feature a mouthwatering assortment of unique and fusion dishes that elevate the versatility, nutritional benefits and superior taste of quality US potatoes.

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The restaurants participating this year include popular hotels and restaurants such as
Best Western Hotel, Petaling Jaya
Big Hug Burger
Burger Factory
Jibby & Co.
La Bo Ca Latino
La Risata
Maria’s Steakcafe
Naughty Nuri’s
Rendezvous Steak Garden Restaurant
Secret Of Lousinana
Sheraton Imperial Hotel, Kuala Lumpur
The Daily Grind
The Roulette Bar

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The chefs of these respective restaurants have been tasked with inventing the most unique and delectable recipes they can conceive using quality US potatoes and they will be serving these wonderful potato dishes at their outlets around the Klang Valley.

The versatility of US potatoes has resulted in these chefs creating some truly creative variations of potato frittatas, potato mash-ups and even potato ice cream.

Through this festival, the US Potato Board aims to showcase how US potatoes can be used as a main ingredient in a wide array of recipes from appetizers to desserts. This will increase the public’s interest in enjoying US potatoes in new, exciting and healthier ways.

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While most Malaysians may have become accustomed to enjoying potatoes in their more savoury forms such as fried, mashed or baked, the humble potato when cooked discerningly is in fact one of the healthiest vegetables one can consume.

One medium-size (5.3 ounce) skin-on US potato contains just 110 calories per serving, boasts more potassium (620g) than a banana, provides almost half the daily value of vitamin C (45 percent) and contains no fat, sodium or cholesterol.

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When it comes to US potatoes, Malaysians will not have to compromise taste for any health reasons. A healthy, balanced meal can be just as tasteful. Baked, mashed, roasted or fried, US potatoes have a remarkable ability to enhance whatever dish is served with them, enhancing presentation, adding value and appetite appeal. A growing pool of research confirms that potatoes play a positive role in healthy diet. Research published in the Journal of the American College of Nutrition demonstrates that people can eat potatoes and still lose weight.

Though imported taters may sometimes come at a slightly premium price, superior agriculture methods, harvesting and distribution facilities from the US helps to produce potatoes of better quality, taste, versatility and nutritional value.

Malaysians who would like to experience the difference in cooking with quality US potatoes can find these tuber gems in all leading supermarkets and hypermarkets in Malaysia. Many leading restaurants and QSR chains also serve US potatoes due to their quality and superior taste.

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