APPETIZING ADVENTURES AWAIT Life Inspired TV Channel Announces Its New Original Production ”Savour Australia” with Host Jason Godfrey
Join the savvy, charming model and TV personality Jason Godfrey as he travels across Australia in a quest to search for fresh new flavours, explore amazing terrains and meet fabulous people on Life Inspired TV channel’s all new original production – Savour Australia; premiering Sunday, 28 June at 9pm MY/SIN/HK.
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Speech by Mr Michael Newcombe, Regional General Manager, South Southeast Asia & The Gulf, Tourism Australia
The 7-episode food travelogue sees Jason meeting magnetic characters from renowned chefs to crocodilian as he hunts for the finest flavours and priceless hands-on experiences. He befriends the locals to uncover hidden gems of gastronomic excellence set against a picturesque backdrop of Australia’s spectacular natural. In each episode, the series explores the innovative and inventive Australian approach to culinary, inspired and driven by the rich ethnic diversity and cultures from seven of the country’s states and territories, namely Western Australia, South Australia, Queensland, Northern Territory, Victoria, New South Wales, and Tasmania.
Q&A Session with Mr Kabir Bhatia, Savour Australia’s Director, Jason Godfrey, Life Inspired’s Host & Savour Australia’s Host, Ms Anne Chan, General Manager of Life Inspired, Ms Shamila Othman PR Manager, Malaysia, Tourism Australia
“Savour Australia is one of our anchor projects this year. We are thrilled and proud to produce this second series for Tourism Australia in celebration of its successful Restaurant Australia Campaign,” said Anne Chan, General Manager, Life Inspired. “After the experience, our team was tremendously impressed by The People, Places and Produce that Australia’s states and territories offers, and we hope to share these fantastic scenes and imageries to audience in the region in conjunction with ground events,” she added. This series also kick starts a series of original branded content that Life Inspired will air in the third quarter of 2015.
FROM FARM TO TABLE: Discovering Indigenous Culinary Produce
Hot off the heels of his Jason Down Under adventures, Jason yearns to learn more of this beautifully open-country, and specifically its unique culinary cultures and adventures.
All set to unravel the delectable and stunning Australian foodscape and remarkable wine culture, emphasizing on the endless bounty of local products and produce indigenous to each territory, Jason travels across states and cities, checks out restaurants, eateries, farms and vineyards; and shakes hands with restaurateurs, artisans, winemakers, publicans and farmers.
Being the ever hands-on lad, Jason even rolls up his sleeves and get down to cooking business to serve-up Aussie cuisines with the help of some mates. Whether Jason goes crayfish-fishing and whips up a scrumptious meal with his fresh catches in Perth; or takes over the back-of-house and prepares lavish South Australian oyster delicacies in a vineyard, our host seeks various exciting farm-to-table culinary adventures with enthusiasm and gusto.
OZ DNA: Get Up Close with Aussies, Connecting Their Livelihood to Cuisine & Culture
Through his travel stories across Australia which connect the people and landscape to the remarkable cuisines, Jason discovers the very essence of Australian-ness: Their open and unpretentious personalities, relaxed and warm hospitality; their sense of community and togetherness amongst family and friends; and their love and penchant for the great outdoors and wildlife.
JASON GODFREY: Your ‘Everyman’ Host
In character, Jason is your down-to-earth heartthrob with wit and charm. With voiceover narration in parts, he exudes fresh perception of the places and faces he encounters, thus lending viewers a credible emotive insight to his adventures. Engaging, witty and breezy, the series is personality-driven by Jason himself, together with a colorful myriad of Aussie characters guiding the way as our legendary host charts his way through the artisanal products, celebrated food and wine trails that sets Australia apart from the rest of the world.
Kabir Bhatia, Film maker on shooting for Savour Australia. “It was a new set of challenges from a film maker’s point of view having to shoot in Australia the second time around. With food playing the starring role, we wanted to present a combination of Jason’s food escapade, the produce, place and people. We keep a languid and emotional pace throughout the episodes to create a more intimate experience as Jason describes his experiences with candid and personal narrative peppered with his witty interactions. The food experience takes viewers from kitchens, restaurants to the great window to Australia. All these were fascinating for me as the Director, capturing the footages through the lens”
A Collaboration with Tourism Australia
After the success of their first collaboration with Life Inspired’s original content Jason Down Under in 2013, which was also nominated as Best Lifestyle Programme at 19th Asian Television Awards 2014, Tourism Australia once again partnered with Life Inspired to sponsor the upcoming new series – Savour Australia.
“We are happy to be working again with Life Inspired on another content partnership, this time bringing to life our Restaurant Australia campaign through ‘Savour Australia’. The campaign and this TV series highlight the unique and exceptional food and wine experiences throughout Australia as well as the plethora of interesting stories of its people, places and produce. In 2014, we saw a record 324,000 Malaysians visiting Australia, an increase of 16.7% year on year. We hope that audiences in Malaysia and the Asian region will be further inspired by Jason Godfrey’s culinary adventures across Australia and will travel to Australia on their stomachs and embark on their own food journey,” said Michael Newcombe, Regional General Manager, South and Southeast Asia & The Gulf, Tourism Australia.
Life Inspired together with Tourism Australia have been hosting a 3-weekend back-to-back Food Truck Inspired Mall Roadshow in Klang Valley and Penang to promote the new programme by igniting audiences’ tastebuds. Two roadshows were completed thus far at 1 Utama Shopping Centre (30 & 31 May) and Gurney Paragon, Penang (6 & 7 June). Don’t miss the final pit stop on 12 & 13 June at Paradigm Mall, Selangor for incredible Australian treats.
In conjunction with the programme launch, there will be contest with Astro Circle and The Star newspaper for an opportunity to win tickets to Australia.
Title : Savour Australia
Episode : 7 episode x 30mins
First Premiere : 28th June 2015, Sunday 9pm MAL/ SIN
Channel : Life Inspired, Astro Channel 728
Director : Khabir Bhatia
Executive Producer : Hadie Zainal & Daphne Lim
Commissioning Editor : Janice Cheng & Keith Su
Production House : Filmscape Sdn Bhd
Join savvy host Jason Godfrey as he travels across the Australian outdoors in search of good food and good company. Hot off the heels of his Jason Down Under adventures, Jason yearns to immerse in the myriad culinary cultures of the people through Life Inspired original food travel series, Savour Australia.
Jason is set to delve into the continent’s unique foodscape and wine culture inspired by an endless bounty of local products and indigenous produce per state or territory. Across states and cities, Jason checks out restaurants, eateries, farms and vineyards amongst others; meeting up with restaurateurs, artisans, winemakers and farmers.
Being the ever hands-on lad, Jason also gets down-and-dirty by having a fair go at Aussie recipes with the help of some mates along his journey. Whether Jason goes rock lobster fishing or whip up a delectable meal with his fresh catches by seaside outdoors in Tasmania, or taking over the back-of-house and preparing sumptuous local South Australian oyster delicacies in a fishery backyard, our host is ever super-stoked and revved for various exciting culinary challenges of playing chef.
Savour Australia Highlights, with host Jason Godfrey’s list of experiences across Australia.
Episode 1 – Darwin, Northern Territory
Crocodile Cage at Crocosaurus Cove Darwin ( Diving with Chopper the crocodile ).
Touring Litchfield National Park’s termite mounds and Florence Falls with Neville Beeby of Offroad Dreaming.
Outback Floatplane Adventures with Outback Wrangler Matt Wright.
Mud crabbing with Darwin Barra and Crab Fishing Charters.
Stopping for a barra burger with Kai Hansen at Goat Island on the Heli Pub Tour with Airborne Solutions ( Bar Hopping via Helicopter ).
Cooking black pepper mud crab with Restauranteur of the Year Jimmy Shu, Owner of Hanuman Restaurant.
Episode 2 – Adelaide, Southern Australia
Visit Penfolds Magill Estate, Australia’s oldest winery and meeting Peter Gago, Australian Winemaker of the Year – 2014.
Dining experience in ORANA with Chef Jock Zonfrillo – South Australia’s Top Restaurant in the 2014, Restaurant & Catering SA Awards for Excellence, and Restaurant of the Year 2014. ORANA -the name means “Welcome” in the Aboriginal language.
4WD tour and gourmet dining with a view with Off Piste tours owner Ben Neville.
Bicycle riding and foraging through the Barossa Valley with Louise den Berge, Owner of Barossa Bike Hire.
Painting with coffeebeans and tea at Red Poles Gallery.
Foraging and cooking at Hentley Farm with Executive Chef Lachlan Colwill.
Episode 3 – Perth, Western Australia
Charting famous food haunts with local blogger Justin Blackford of theskinnyperth blog and Foodloose Tours.
Learnt the art of oyster shucking with Jerry Fraser, the Oyster King.
Crayfish fishing at Rottnest Island with Lockie Cooke – CEO of ICEA Foundation, Perth.
Visited Comida do Sul (Brazilian food) food truck in Perth City.
Voyager Estate vineyard at Margaret River for degustation lunch and wine tasting.
Truffle hunting at The Truffle & Wine Co., a gourmet destination in Manjimup, the largest exporter of truffles in the Southern Hemisphere.
Tasting Pemberton Finger Limes, also known as ‘citrus caviar’ with plantation owner Jill Baker.
Episode 4 – Hobart, Tasmania
The spectacular World Heritage listed Cradle Mountain Lake – St. Clair National Park
Dove Lake Circuit and Weindorfer’s Forest Walk.
A cooking lesson at The Agrarian Kitchen with Chef and owner Rodney Dunne.
Experience the Cafes culture and take a Special Cuppa Tour around Salamanca.
Enjoying the Seafood Seduction Cruise from Hobart down the Derwent River to gather the freshest Tasmanian seafood with Rob Pennicott, Australian Tourism Legend of the Year 2014.
Episode 5 – Melbourne, Victoria
Catches own lunch (rainbow trout)at Buxton Trout Farm.
Rayner’s Stone Fruit Orchard with over 350 varieties of fruit and a tractor tour with Len Rayner owner, operator.
Toured the beautiful heritage Heronswood House and Gardens.
Learnt sausage making at The Green Olive (Victoria Tourism Award Winner 2014) at Red Hill and toured the vineyards with owners Greg and Sue O’Donoghue.
Meet up with a “rockstar barista” of St. Ali’s and enjoy their famous breakfast.
Cooking with chef Guy Grossi, a leading Australian chef and TV presenter, of Grossi Group of Restaurants and his team of chefs at Grossi’s restaurant in Melbourne.
Episode 6 – Sydney, New South Wales
Quad biking with CEO Andrew Smith of Sand Dune Adventures in the Stockton sand dunes of Williamstown.
Visited the 2nd largest wholesale fish market in the southern hemisphere – Sydney Fish Market and Auction.
Met Anthony Pucharich of newly opened Vics Meat Market, an offshoot of Churchill’s – Sydney’s most awarded butchers.
Cooked with Mark Best of MARQUE restaurant.
Meet up with the young pastry star Chef Christopher The of Blackstar Pastry
Meet up with Dan Hong, the young and very successful owner of Mr Wong’s (the largest Chinese restaurant in Sydney seating 300-people!)
Grape stomping – Hunter Valley Resort.
Browsing the weekend Eveleigh Markets for the freshest produce.
Episode 7 – Brisbane, Queensland
Browsing at the carnival-like Eat Street night markets with quirky dancing girls selling funnel cake!
Shopping at Noosa’s Farmers Market with famed Chef and TV personality Peter Kuruvita.
Cooking a Sri Lankan speciality (Prawn Kotte)with Peter Kuruvita at his Noosa Beach House restaurant.
Yoghurt making at Maleny Cheese.
Walking the Brisbane Public Art Trail – viewing incredible art installations around the city.