A Bottle of The Glenlivet Single Malt Whisky Sold for A Record Breaking RM96,000

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History was made on 12 June 2015 by The Glenlivet for clocking in the highest price ever paid for a single bottle of single malt whisky in Malaysia at a price tag of RM96,000. At 8pm sharp on 12 June 2015, a 50 day online auction that started the hunt for a buyer and a home for Bottle No 3 from The Glenlivet Winchester Collection Vintage 1964 came to a close on a high.


In the end, the coveted bottle went to not one but four esteemed Guardians. Brought together by a common love for whisky, they decided band together and pool their resources to win the right to own one of the rarest bottle of single malt whisky ever produced.

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“It was definitely a tight race. We knew there were several others vying for it. It is a great bottle, a rare collector’s item and we are extremely pleased to have won it. We do not know when we will be opening it so for now we would like to savour the thought of being the ‘Guardians’ of this special bottle. When we do actually open the bottle, it will definitely be a unique occasion,” said one of the four Guardians, whom all declined to be named.

“With a few rare bottles, we can’t exactly call ourselves collectors. Perhaps this Bottle No. 3 is a good start. It’s not often that Malaysia is presented with such a unique bottle of whisky so when we heard that it was coming to Malaysia, we thought we ought to go for it. Maybe 1964 being the auspicious year of the Wood Dragon had something to do with it too!” said another.

The winning bidders will also be enjoying a personalised trip for two to Scotland which includes a tour of The Glenlivet distillery, compliments of Pernod Ricard Malaysia.

“The response to the auction has been both nerve wracking and exciting,” says Brand Manager Angelyn Gan of Pernod Ricard Malaysia. “The whisky community in Malaysia, among them our Guardians, has definitely grown.”

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Bidders had to register as a Guardian on the online bidding site which at the end of the auction, had over 200 registrations.

“Malaysia is an important market for The Glenlivet. It is an honour for us to have a Malaysian Guardian add Bottle No 3 of Vintage 1964 to his collection,” says Darren Hosie, Chivas Brothers’ Regional Mentoring Manager.

The Malaysian chapter of The Guardians was formed through a series of “taste and discover” events which included pairing whisky with gourmet coffee, aged beef tasting and even, a haircut at the oldest barbershop in the world whilst sipping a dram.

For more information, check out The Glenlivet Malaysia Facebook page at https://www.facebook.com/theglenlivet.my.

About The Glenlivet Winchester Collection

The Glenlivet Winchester Collection is a series of 50 Year Old single malt Scotch whiskies, which will be released over the next few years, starting with Vintage 1964 in 2014. Taking its name from current Master Distiller Alan Winchester, this exquisite collection of rare whiskies represents the legacy of a generation of men whose unparalleled craft and skill created this, the rarest of whisky.

About Vintage 1964

Tasting Notes

This cask of exceptional quality, made of American oak seasoned with Bourbon, has created a symphony of distinctive flavours, full of the signature fruity notes of The Glenlivet, intensified with age. Ripe pears, oranges and black cherries create an intriguing flavour, while smooth, creamy toffee notes give a rich, velvety texture. In the background, hints of caramelised sugar entice the taste buds and endure on the palate, creating the sort of whisky that legends are made of.

Packaging

Acclaimed Scottish glass artists Nichola Burns and Brodie Nairn (GLASSTORM) have created a decanter design, inspired by The Glenlivet’s glorious history. Completing the decanter is a jewel-like stopper, designed by internationally acclaimed silversmith Richard Fox, whose past commissions have included Formula One and Rolls Royce. The design combines precious materials such as rose gold, and is crowned with a ‘Cairngorm Stone’, often known as “The Whisky Stone” as a result of its unique colouring.

Completing the craft and expertise for Vintage 1964 is a presentation cabinet designed by award-winning furniture maker, John Galvin. Galvin has applied traditional cabinet-making techniques to a contemporary design, resulting in a beautiful, bespoke piece that will stand the test of time, just like the rare and precious liquid that is housed inside.

About The Glenlivet

The Glenlivet is the No. 2 single malt Scotch whisky in the world. Crafted in the remote Livet Valley since 1824, it is the only whisky with the unchallengeable right to be called The Glenlivet.
www.theglenlivet.com

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
www.chivasbrothers.com

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