Chefmanship Academy hits par excellence by engaging 1,200 who learn about Unilever’s Sustainable Living Plan
At recent I attend a media briefing on how Unilever Food Solutions Combats Hygiene and we also got to do some cooking at the Craftmanship Academy. The Chefmanship Academy (CA) is a first-of-its-kind initiative in Malaysia by a food service provider which covers over 100 topics, combining real world insights with industry research to offer hands-on learning experiences.
The Chefmanship Academy (CA) programme has scaled new heights in Malaysia despite just being launched about four months ago with a solid kickoff after Unilever Food Solutions signed a Memorandum of Understanding with one of the country’s leading municipal authorities, the Shah Alam City Council (MBSA).
With the current issues of food poisoning, diarrhoea and even leptospirosis (rat urine contamination) resulting in lives being lost, CA cares about Malaysian consumers. From an initial 400 food operators that were first engaged last July, UFS Malaysia has reached out and touched a further 800 who packed the MBSA auditorium in November to find out how they can do things differently and positively with CA. The 1,200 food operators are just starters as UFS Malaysia ramps up its interaction to collaborate closely with key Government authorities and to uphold the well being of operators while focusing on hygiene for all food operators nationwide.
The word is spreading and a further CA in December is expected to involve a further 1,000 food operators in the thriving city of Shah Alam. The activities will continue even further next year when MBSA will hold more CA sessions especially before major festivities. They also benefited from seeing first hand for themselves, demonstrations and even hand-on experience in applying Knorr products into dishes.
Today, “eating out” trend has been increasingly popular among Malaysians with the increase of their busy lifestyle. Therefore, food hygiene is vital and now it is the responsibility of the food service industry as a whole to work together to raise this awareness on the prominence of food hygiene. Convenience or profit must not be allowed to compromise on this hygiene as UFS Malaysia’s mission is to give back to the community and this reflects Unilever’s global Sustainable Living Plan through which they want to improve health, well-being and hygiene habits in Malaysia.