Tie-up with The Hobbit: The Desolation of Smaug
Burger King Malaysia will launch another Blockbuster Meal in anticipation of The Hobbit: The Desolation of Smaug premiering in Malaysia on December 12.
The Angry Dragon Meals are a mouth-watering combination of fire and ice. The burgers are topped with fiery Angry Onions which are onion strips coated in spicy batter and fried crisp, giving a wonderful crunch to the fire-grilled patty slathered with lip-smacking Honey Mustard sauce. Cool down the fiery bite with a frosty Sjora Mango Inferno, a refreshing blend of Sjora Mango Juice and Sprite. Each Angry Dragon Meal comes with a choice of beef or chicken burger, medium sized fries and a Sjora Mango Inferno at RM13.95.
The new meals are themed after the fearsome dragon, Smaug which terrorises Lonely Mountain, once the stronghold of the dwarves in the epic second part of The Hobbit trilogy. The Hobbit is the prequel to the legendary Lord of The Rings trilogy by J.R.R. Tolkien. In The Hobbit: The Desolation of Smaug, the adventure resumes with Bilbo Baggins from Middle-Earth who continues on his quest to reclaim the lost dwarf kingdom of Erebor from Smaug with Gandalf the Wizard and the thirteen dwarves.
“Dragons and Middle-Earth adventures infuses an exciting element of entertainment to our Burger King meals this time. The Hobbit as with the rest of J.R.R Tolkien’s tales on Middle Earth have a cult following here and worldwide and to meet expectations we have upped the ante this time with a heavier emphasis on the theme to create a more surreal experience for our customers,” said Keith Loh, the Marketing Director of Burger King Malaysia.
To add on to the epic experience at Burger King, with any meal purchase, customers will be able to purchase a Magical Heat Changing Mug in Hobbit-themes priced at RM 6.90 each. The mug which is black in design magically changes into one of the 4 Hobbit themed designs when a hot beverage is poured in. You won’t need Gandalf this time to weave his magic to transform the mugs into images of Legolas, Gandalf, Bilbo Baggin and a Map of Middle Earth. This is certainly an exciting collectible for The Hobbit fans. Once the beverage cools down, the image will fade away and revert to its original background.
The Burger King Angry Dragon Meals will be blazing into BURGER KING outlets nationwide from 25 November 2013 and will be available until 12 January 2014. Journey to the nearest Burger King and ask for one of these epic, fiery meals!