Top 3 Weaves Heineken Star Serve Magic at GABPS Academy National Finals
Top Three Hospitality Industry Professionals are one step closer to representing Malaysia at the Heineken Global Bartender Finals in Amsterdam.
A generous portion of painstaking detail coupled with a dash of style, the GABPS Academy National Finals 2013 held at the Grand Hyatt Kuala Lumpur served up a truly remarkable show of draught skills, which saw the Top 3 hospitality industry professionals from a pool of 1,400 participants qualifying to an intensive GABPS Academy boot camp.
The Top 3 are Low Wei Kiang, Jamie Malina Samarakoddy and Jimmy Goh Teong Hock, while Jamie also swept up The People’s Choice Award.
The GABPS Academy boot camp is the chance for the Top 3 to prove that they are mentally, emotionally and physically prepared to take on the title of the GABPS Hero of the Year 2013 and to represent Malaysia among the crème de la crème of the hospitality industry at the Heineken Global Bartender Finals in Amsterdam, Netherlands.
GAB (Guinness Anchor Berhad) Professional Solutions (GABPS), through its training arm, GABPS Academy, caters specifically to GAB trade partners and front-line staff, by providing
5-star product and service quality training, to ensure that the perfect drinking experience is provided to consumers at all GAB outlets.
GABPS Academy anchors the Heineken Star Serve programme in Malaysia, the global quality initiative by Heineken, to ensure that consumers all over the world can enjoy a perfectly poured Heineken draught beer.
Out of 1,400 hospitality industry professionals that GABPS Academy trained this year, 30 participants qualified to the GABPS Academy Regional Finals, of which 6 were qualified for the GABPS Academy National Finals.
The Top 6 National Finalists on Monday night demonstrated tremendous tenacity by proving that pouring the perfect glass of Heineken time after time and mastering all the steps to perfection under pressure is not complete without adding their own touch of unique magic parallel to Heineken’s trademark of delivering world class experiences.
Judged by a panel of seasoned experts, the ultimate quality showdown was the culmination of a nationwide search over a period of 12 months in the making that showcased their bartending prowess and evolution of their growth since they joined the GABPS Academy Training programme late last year.
Commitment to Perfection
Although the perfect pint of Heineken can be achieved in 5 simple steps, mastering the art of pouring takes more than just a few tries. That is where GABPS Academy stepped in to equip hospitality industry professionals from all over Malaysia via a comprehensive training programme that not only hone their pouring skills, but grooms them to be stars in the hospitality industry.
“An advocate of preserving quality standards, starting from the brewery through to the end consumer, GABPS Academy champions the Heineken Star Serve programme. Harnessing a comprehensive module to assist trade partners in keeping their outlet in the forefront of the Malaysian hospitality industry, we strive to raise the Malaysian hospitality industry to world-class standards,” emphasised Keith Nair, Manager of GAB Professional Solutions.
“As the world’s no. 1 international premium beer, Heineken goes to great lengths to ensure our draught beer is of the highest quality, and the Heineken Global Bartender Finals is a key element of the GABPS Academy and Heineken Star Serve programme where we put quality, hospitality industry professionals and trade partners firmly in the spotlight,” explained Jessie Chuah, Marketing Manager of Heineken Malaysia.
The GABPS Academy Top 3 Winners
Top: (4th from L-R) Bruce Dallas Marketing Director of GAB, Hans Essaadi Managing Director of GAB
Bottom: (L-R) Low Wei Kiang, Jimmy Goh Teong Hock, Jamie Malina Samarakoddy
On 25th November 2013, the GABPS Hero of the Year 2013 will join national winners from 20 other countries in Heineken’s global markets such as Greece, Ireland and Taiwan, in a nerve-racking and exhilarating battle of skills, knowledge and determination of the magic quality that separates the excellent Star Serve bartenders from the one with something special. They will vie for the title of the world’s best Heineken bartender at the first ever Global Bartender Finals in Amsterdam, and the grand prize of being sent to some of the world’s best bars located in the city of the winner’s choice.
Not forgetting their loyal consumers, just a month ago Heineken fans were able to virtually learn how to perform the five steps in the Heineken Pouring Ritual while putting their beer knowledge to the test in a pop quiz with the Star Serve Facebook App. The Top 10 virtual pourers also demonstrated their skills in a showdown during the Heineken Consumer Pour-Off Challenge at the National Finals with the winner, Leong Yee Kum, taking home a trip to join the GABPS Hero of the Year 2013 for The Heineken Experience in Amsterdam and to witness the Heineken Global Bartender Finals in November.
About the Top 6 GABPS Academy National Finalists
(In alphabetical order)
Bon Siong Hooi
Sky Bar, Traders Hotel
Perched on the 33rd floor of Traders Hotel Kuala Lumpur, the perennial favourite of KL’s party people. In the day time, the afternoon sun plays hide and seek with the blinds, brilliant shafts of light spearing into the calm, cool bar interior.
An award-winning bar named “Best Malaysian Bar” by the 2007 Malaysia Tatler Society, as well as “Best Bar in Malaysia” and “Best Hotel Bar” by the readers of Expatriate Lifestyle’s Best of Malaysia Awards for four consecutive years.
Dexter Dion Patrick
The Beer Factory, Setia Walk
Featuring an out of the world drinking ambience which consists of outdoor al-fresco areas, indoor industrial factory-themed bars and individualistic designs across all outlets.
Jamie Malina Samarakkody
Palate Palette, Kuala Lumpur
Palate Palette provides guests with a uniquely different experience through the creative design of its space and menu. Serving western cuisine with a twist like Chili Shrimp Aglio Olio as one of the favourites. At the bar, original creations like “Oh Boi”, the outlet’s signature alcoholic asam boi drink. Expect lots of art, eclectic furniture and little surprises in all corners of this restaurant and bar.
Jimmy Goh Teong Hock
Patio Bar, Genting
At Patio Bar, there are just so many great ways to chill out. Complete with an upper floor and latest addition – a Wine & Whisky bar for all wine and liquor connoisseurs, Patio Bar is back on the beat with more entertainment than ever. Fans of soccer will get their fill of live football matches via a huge projector screen while others sit back and enjoy their talented resident band, who will dazzle you with exhilarating songs and energetic dance moves.
Kristine Tang Yin Hui
Geographer Café, Melaka
For well over a decade, Geographer Cafe has been a landmark for many in the heart of Jonker Street in the UNESCO World Heritage city of Melaka. The brightly lit café’s vibrant colours and lively music invigorates the quiet streets of Jonker Street on weekdays, and is always crowded with visitors from both local and abroad every weekend, alongside the famous tourist hotspot of Melaka. This eatery with its warm ambience, reflects the gracious old charm of the seasoned traveller and truly maintains the tradition in a place where East meets West.
Low Wei Kiang
Beer Belly, Johor Bahru
Located in Taman Impian Emas JB, Beer Belly does not boast luxury nor glamour, but rather it’s a place that feels like home. Furnished with a simple, yet comfortable and cozy furniture, Beer Belly portrays a feeling of a humble, yet homey environment.