At recent I attended the showcase of the Lipton Tea Premiere Tea Twist with Celebrity Chef Nik Michael Imran. Yes I saw the dashing and young charming Chef Nik Michael Imran right infront of me and having him to make me a glass of his Lipton Tea mocktail. It was really delicious. That noon Celebrity Chef Nik Michael Imran makes his appearance to introduce his upcoming TV show Tea Twist that features him crafting fabulous Lipton Tea drinks for many occasions. I was very impressed with the drinks creation.
So on Friday, 18 October 2013 at 9.30pm, the Asian Food Channel (AFC), part of the Scripps Networks Interactive family of lifestyle networks, had premiered a brand new lifestyle culinary series inspired by tea called Tea Twist. The programme, which featured local Malaysian chef, Nik Michael Imran, is in collaboration with LIPTON Tea, the number one hot tea brand in the world. The six-part series will air regionally across Asia to AFC viewers in twelve different territories. Viewers in Malaysia can catch the AFC Original Production nationwide on Astro Channel 703.
The half-hour episodes of Tea Twist feature Chef Nik showcasing his creativity and inspiration in giving LIPTON YELLOW LABEL teabags a new twist and turning them into a variety of exciting tea drinks suited for any social occasion and moments. Along the way, viewers will also discover Chef Nik’s culinary talent and witness his fun-filled life outside the kitchen. He is joined by his family and friends as he creates wonderful tea beverages and scrumptious food for them to enjoy.
The introduction of Tea Twist is in conjunction with the rollout campaign by LIPTON – “A New Twist to Your LIPTON Moments” in Malaysia, anchored on LIPTON YELLOW LABEL teabags. The campaign introduces new and exciting concepts in tea drinking by giving teabags a new twist with simple ingredients available around us – turning hot tea into exciting and uplifting hot and cold beverages for any day and any occasion.
Seven tea recipes will be introduced throughout Tea Twist and in each episode, Chef Nik will pair an exciting tea drink with a main course or a dessert. Chef Nik will also surprise the viewers with two cooking recipes using tea, giving tea a new light in the cooking scene!
The seven tea drinks are: Paradise Sunrise, Ice Tea Sparkle, Honey Lemongrass Tea (hot and cold), Mo-Tea-To, Lovely Berries and Earl Grey Ginger Tea Latte.
Rakesh Mohan, Chairman of Unilever Malaysia and Singapore said, “We want to truly showcase how versatile and interesting tea can be and we are absolutely thrilled to partner with AFC and Malaysia’s up and coming talented chef, Nik Michael Imran. LIPTON as a brand, aims to bring positivity and mood enhancing moments to consumers through our tea, and brighten up the day of each of our consumers. We hope consumers will give the refreshing new tea recipes on Tea Twist a try.”
Herry Budiazhari, Marketing Director of Unilever Malaysia said, “LIPTON teabag is clearly the number one teabag in Malaysia. The LIPTON YELLOW LABEL teabags are made from the finest international blends from Ceylon and Kenya, giving LIPTON tea its signature aroma and taste. It is ideal to leverage on these strengths and enhance the LIPTON tea experience with an exciting twist. Teabags have been consumed as a ritual and we are inspiring consumers to jazz up tea and bring it to the next level by making it as the exciting drinks for any meals, festive, & social occasion.”
Derek Chang, Managing Director of Scripps Networks Interactive Asia Pacific, shares his feeling about the premiere of AFC’s latest original series “We are glad to have embarked on this partnership with Unilever Malaysia and look towards working on more complementary projects together in the future. Both AFC and Unilever Malaysia are passionate about sharing the joy of food and beverage with the Malaysian community and this project has helped us to further realize this passion. This is the first tea-centric series that AFC has filmed and we are excited to premiere this new and interesting concept to our viewers. Scripps Networks Interactive is also happy to welcome Chef Nik into the AFC family of Celebrity Chefs and we look forward to finding and cultivating more Asian talent in Malaysia and sharing such homegrown talent with the world.”
Chef Nik shares his views on his experience shooting Tea Twist, “Tea is a very compatible and flexible drink. It is amazing how well tea works with many great flavours and spices especially spices and herbs more familiar with Asians. Each spice, herb or fruit triggers a completely different experience. I had a lot of fun experimenting with the Lipton team as well and I hope viewers will be inspired to brighten their day with a new twist to tea.”
Herry added, “Drinking black tea is no longer confined to just ‘plain’ or with sugar nor should the refreshing teabag be limited to morning and tea time rituals but as an exciting refreshment to be enjoyed every day and at any occasion.”
LIPTON will also embark on a sampling activation at selected hypermarkets and supermarkets to bring the refreshing tea experience to life. There will also be more exciting activation planned out in conjunction with the campaign very soon!
Catch the premiere of Tea Twist exclusively on the Asian Food Channel, Friday 18 October at 9.30pm on Astro Channel 703.
Consumers can catch the recipes on LIPTON Facebook at www.facebook.com/LIPTON or at www.asianfoodchannel.com/teatwist.
Celebrity Chef Nik Michael Imran’s Lipton Tea Drink Recipes
1 Lipton Yellow Label Teabag
1 1/2 Tablespoon Brown Sugar
2 Teaspoon Lime Juice (freshly squeezed)
8 Medium Sized Mint Leaves
100ml Hot Water
a. Steep teabag and mint leaves for 5mins in hot water, squeeze and discard.
b. Add in brown sugar and stir until dissolved.
c. Fill glass with ice, followed by line juice and stir well.
d. Garnish with lime wedges and mint leaves.
e. Serve cold.
Ice Tea Sparkle
1 Tablespoon Fresh Squeezed Lemon Juice
50ml Boiled Water
2 Tablespoons Sugar
Sparkling Water (fill the glass to top)
1 LYL Teabag
a. Brew teabag with boiled water for 3-5mins.
b. Add sugar and stir till dissolve
c. Add some ice then lemon juice, stir.
d. Top the glass with chilled sparkling water. Stir and add in slices of lemon for garnishing.
Earl Grey Ginger Tea Latte
1 Lipton Earl Grey Teabag
2 Teaspoon Nona Classic Ginger Drink
100ml Framhouse Full Cream Milk
100ml Hot Water
a. Steep teabag for 5mins in hot water, squeeze and discard.
b. Add in ginger drink powder and stir until dissolved.
c. Separately, heat and froth the milk.
d. Pour frothed milk over tea
e. Serve hot
Ice Honey Lemongrass Tea
1 Lipton Yellow LAbel Teabag
4 Teaspoon Honey
2 Medium sized Lemongrass
a. Crush and boil lemongrass in water for 3mins
b. Strain lemongrass water into a glass and steep teabag for 5mins, squeeze and discard.
c. Add in honey and stir well.
d. Fill glass with ice.
e. Add a stick of lemongrass as garnish and serve hot.
5 Tablesppons Orange Juice
3 tablespoons Lychee Juice
3 Teaspoons Sugar
75ml Boiled Water
1 LYL Teabags
a. Brew teabag with boiled water for 3-5mins
b. Add sugar and stir till dissolve.
c. Add some ice to chill the tea mixture then add in orange juice and lychee juice. Stir well.
d. Garnish with orange slices and lychee piece.
1 Lipton Yellow Label Teabag
2 Tablespoon Sugar
6 Medium sized Strawberries
1 Teaspoon Lemon Juice (freshly squeezed)
100ml Hot Water
a, Blend strawberries until smooth to make puree (add a little water if needed)
b. Seperately, steep teabag for 5mins in hot water, squeeze and discard.
c. Add sugar to tea and stir until dissolved.
d. Fill glass with ice.
e. Add in 3 tablespoon of strawberry puree followed by lemon juice and stir well.
f. Garnish with strawberries and serve.
A Bit of CHEF NIK MICHAEL IMRAN
Since becoming a finalist in the first season of MasterChef Malaysia two years ago, Chef Nik Michael Imran’s culinary career is bright and as promising as ever. His career is set to reach a high point as he hosts a brand new AFC Original Production, Tea Twist, in which he creates yummy tea-based drinks anytime, anywhere! Young and exuberant, the 23-year-old Malaysian chef has had an immense passion for food from the tender age of nine. The recent opening of his own restaurant PickNik not only solidifies his presence and popularity in Malaysia’s food scene, but also makes him one of Asia’s fastest rising young chefs.
Chef Nik is of Australian-Malaysian heritage and is the eldest of six siblings. Born in Selangor, Malaysia, he grew up under the cooking influence of his father, who used to own an Italian restaurant in Brisbane, Australia. This led to him developing an interest in cooking from an early age. At the age of 15, he started picking up cooking skills from his father and supplemented his talents with reading culinary books and websites. The first dish that he learnt to cook from his father was a French dessert, Crepe Suzette.
In 2011, Chef Nik was one of 24 finalists picked out of 500 contestants in the first season of MasterChef Malaysia. The show brought national spotlight to his cooking talent. With a burgeoning cooking career, Chef Nik decided to put his business education on hold and focus on the culinary arts.
At the end of 2012, Chef Nik embarked on a culinary journey with his father, opening comfort food café PickNik in Kuala Lumpur. With an open kitchen design, the restaurant serves up tasty contemporary dishes such as Grilled Lamb Cutlet with Kimchi Chilli Paste and Spaghetti Aglio Olio.
Besides his appearance in MasterChef Malaysia, Chef Nik’s TV appearances include a co-hosting stint on the cooking show Helo Bro… Tolong Masak! with Chef Fikree Najib and fellow MasterChef Malaysia contestant, Arshad Zamir. As an adventure seeker, Chef Nik also hosts Remaja Ekstrem, an extreme sports TV programme for youth.
Chef Nik aspires to write a book on the philosophy of Malaysian ‘kampong’ cooking. He believes that such a publication would help to bring recognition to traditional Malay cuisine as the cuisine and its unique cooking methods have never been documented in such detail before.