Joy created history by breaking the Guinness World Record Title for the longest line of washed plates in the world. A whopping 26,213 washed plates circled the running tracks of Bukit Jalil National Stadium, covering a distance equivalent to traveling from Malaysia to Singapore and back! This feat was achieved with just one single 800ml bottle of Joy. What’s more, upon completion there was still Joy left in the bottle.
FMCG major P&G pulled out all the stops to ensure the launch was a big one. The launch at Bukit Jalil National Stadium was preceded by a press conference on September 4, wherein the concept of the Guinness World Record breaking event and the brand were introduced to the media.
In addition, pre publicity of the event was done through a radio campaign announcing the same. There were also print ads announcing the launch event to be held on September 14.
The final event at Bukit Jalil National Stadium had Malaysians from all walks of life come together to be a part of this record breaking feat. The task was simple – to consume one of the nation’s favourite dishes, Nasi Lemak. Consequently these used plates were washed with Joy to break the existing Guinness World Record.
The Guest of Honour at the event was Y.B. Tan Sri Datuk Seri Panglima Joseph Kurup – Minister in the Prime Minister’s Department in charge of the Department of National Unity and Integration. The event was also attended by brand ambassadors Sharifah Shahirah and Chui Ling. The celebrities went on to do a session with the audience thereby adding a lot more fun and interactivity to the event.
Nicolas De La Giroday – Country CEO, P&G Malaysia and Singapore said in a statement, “I am extremely happy that Joy has broken the Guiness World Records Title for the longest line of washed plates in the world. This proves that Joy can wash an amazingly large number of plates and is five times more powerful than ordinary dishwashing liquids. This surprisingly small, surprisingly wonderful dishwashing liquid has made Malaysia proud!”
“While today’s is a highlight of the incredible technology and efficacy contained in a single bottle of Joy, we certainly could not have done without the support of Malaysians who came out in droves! What a great way to launch Joy into the Malaysian market. I certainly hope Joy will be a staple on every kitchen counter in this country,” concluded Nicolas.
One Wonder Drop™ of JOY is Surprising Small, Surprisingly Powerful
Each Wonder Drop has 5X grease cutting power vs. other trusted brands
JOY works effectively to give you longer lasting suds, leaves your hands soft and supple, removes even 100% grease and leaves your plates shiny.
Each bottle of JOY is designed so you can grasp it better, while the cap ensures you get the right amount of Wonder Drop™ per wash.
JOY comes in three variants:
1. REFRESHING LEMON (yellow)
2. SPARKLING LIME (green)
3. ANTI BAC (blue)
JOY Recommended Retail Price (RRP) in Malaysia are as follows:
250ml bottle – RM4.95
800ml bottle – RM13.95
200ml re-fill pack – RM3.50
600ml re-fill pack – RM9.90