Last Saturday Celcom Axiata Berhad, the first and foremost mobile telecommunication provider, hosted an exclusive cupcake baking class for bloggers and media representatives for the Celcom Cupcake Challenge. It is an exciting onlne contest in conjunction with our country’s 55th anniversary of independence and the upcomiong Malaysia Day celebrations on th 16th Sepptember.

This simple online contest challenges Malaysians to submit photos of thier creative cupcake designs in conjunction with ouyr country’s 55th anniversary of indepence and the upcoming Malaysia Day celebrations on the 16th September and is open to all Malaysians everywhere in the spirit of 1Malaysia.

In his address to the class, Zaiman Aefendy Zainal, Chief MArketing Officer of Celcom Axiata said, ” Celcome is opening this contest to all Malaysians, not just Celcom customers, as a chance to put their patriotism and creative skills on display. We chose Facebook as the contest channel so that even more Malaysians can come together, share their love for the country an experience the power of personal connections even while at different corners of our beautiful nation.”

The baking workshop was held at The Cooking House with excited participants from the media and blogshere. The hards-on, fun-filled session saw around 50 particpants learning the basic of baking and cake decorating with a patriotic twist and with the assistance of Chef Rose.

TV celebrity Chef ROse

PArticipants for the Celcom Cupcake Challenge need only to design a cupcake with their own creative interpretation of national pride and upload the photo to www.facebook.com/cupcakeschallenge to be in th running to win prizes woirth more than RM100,000.

From now until the final submission date of 23rd September 2012, %% participants with the most “likes” on their entries will be chosen to go on to the grand finale on 29th September 2012.

At the challenge finale, the 55 finalists are to replicate thsir cupcake designs witnesses by the public and a panel of celebrity judges who will choose the top three cupcakes designs based on creativity, uniqueness and closest match to the submitted photos.

The three top winners will walk away with a brand new Samsung Galaxy SIII smartphone worth RM2,199 each and RM10,000, RM5,000 and RM2,000 in cash for the first, second and third places respectively.

The rest of the 52 finalist will receive a stylish LG Prada mobile phone for their achievements. The public is also urged to look out for free Celcom cupcake giveaways this Malaysia Day at selected malls.

“The Celcom Cupcake Challenge is the sweetedt way to celebrate our country’s independence ad formation and to commemorate the journey and achievements we have undertaken as a country. Once again, we urge all Malaysians to share the good news to their audiences, friends and family and come together as one nation over a fun, creative challenge.” added Zaiman Aefendy.

For more information, do visit the Celcom Cupcake Challenge FAcebook page at www.facebook.com/cupcakeschallenge or www.celcom.com.my or call 1 300 111 000 or 1111 from a Celcom mobile