A Legendary Hennessy V.S.O.P. Cognac and win a bottle of Hennessy V.S.O.P.

Hennessy V.S.O.P Cognac

Legends are shaped over time. The legend of Hennessy V.S.O.P. began on 7 October 1817, when the future King George IV of England asked the great French cognac House to supply him with a special cognac described in the records with the words “Very Superior Old Pale”.

This cognac’s personality has gone unchanged for nearly two centuries. Under the stewardship of Hennessy’s cellar master, the Tasting Committee hands down the secrets of selection, ageing and blending, as can be seen in the use, for maturation, of oak barrels that have lost part of their tannin, so as to avoid giving the eau de vie excessively woody notes while providing an elegant expression.

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Naturally, such an iconic cognac should be presented in a bottle whose curves signify the elegance and generosity of its content, as well as its balance and exceptional harmony and designer Chris Bangle has been tasked with moving the design of the Hennessy V.S.O.P. bottle forward.

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Christopher Edward “Chris” Bangle is an American automobile designer known for his daring design and far-reaching influence. Bangle is known best for his work as Chief of Design for BMW Group, where he was responsible for the BMW, MINI and Rolls-Royce motor cars from 1992 to 2006. The Hennessy V.S.O.P new carafe is his first masterpiece outside the automobile industry. For Hennessy V.S.O.P., the designer first sought to identify the cognac’s personality by delving into its history. For him, a product cannot be summed up by a function or an aesthetic: a product is living thing.


“Designing for Hennessy gave me the same sensations as working on designs for fast BMWs or a great Rolls Royce. It is that experience of a unique emotion.” says Chris Bangle.

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Hennessy V.S.O.P. Bottle Design – Key Changes

Slightly accentuated the curve in the side of the bottle, reinforcing the dynamic of its silhouette (by less than 1 millimetre). Inspired by the Hennessy V.S.O.P. bottle created in 1954, Chris Bangle chose to confirm this upward movement with a thicker base resembling a pedestal to distinguish the whole and stabilise it.

Added a hollow bottom to the bottle to adapt it for handling. Lengthened the bottle’s neck and straightened its shoulders, stretching it vertically. Drew two lines of perspectives in the glass around the central label, creating an optical effect by structuring the front of the bottle with a pyramid perspective (a reminder of the notion of uplift, dear to V.S.O.P.) Actually, this geometry attracts one’s regard toward the top of the bottle, where Chris Bangle chose to engrave the legendary arm and axe of the Hennessy family into the glass itself.

Revised the choice of paper and colours for the labels: a few millimetres from the arm and axe, the symbolic Hennessy V.S.O.P. oval is coloured in a dark grey ennobled with golden embossing, a reminder of the alchemy of contrasts comprising it. The main label highlights this refinement with a shimmering gloss imprinted with clusters of grapes and vine leaves in the background as a subliminal reminder of the origins of the cognac contained in the bottle.

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Hennessy V.S.O.P. Box Design – Key Changes

The box that the bottle comes in has also benefited from this renewal, giving its edges over to a more modern vision: the sides have been refined so that all we see is the bottle, dramatised by photographer Adam Savitch. The “Superior” quality of the cognac is evoked by the liquid splash of V.S.O.P. on the back of the bottle, a reminder of the curves of an “S”. Lastly, one side of the box, called “Black Tie”, glorifies elegant purity on a black background decorated with a band of golden vine leaves, echoing the bottle’s label. This band is part of the heritage of the Hennessy V.S.O.P. box created in 1954, where it appeared in a red and gold version.

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The new Hennessy V.S.O.P bottle will only be available in market in July/August.

Find out how the designer was inspired by this legendary cognac and be the first ones to own the new bottle of Hennessy V.S.O.P. designed by Chris Bangle worth more than RM300!

Yes, I’m giving out a bottle of Hennessy V.S.O.P. to the reader who answers the following questions in the most creative manner. Just watch the following video and answer the simple questions in the comments box! Most accurate and creative entry wins!

Question 1 – What is the symbol of Hennessy engraved in the glass of the new bottle?

Question 2 – In your own opinion, what makes Hennessy V.S.O.P a legendary cognac?

After answering these questions, visit the Hennessy Malaysia Facebook page at http://www.facebook.com/HennessyMalaysia and click “Like”.
That’s it! The most accurate + creative answers in the comments box below (who must also be a fan of Hennessy Malaysia on Facebook) gets a new bottle of Hennessy V.S.O.P. designed by Chris Bangle worth more than RM300!

Contest ends Friday 15th June 2012
*Contest open to non-Muslim participants who are above 18 years of age only.

3 Comments

  • ng wei chuan
    June 5, 2012 - 6:59 pm | Permalink

    Question 1 – The legendary arm and axe of the Hennessy family

    Question 2 – After drinking, cup in a few hours or even days, can still smell the aroma. After drinking, more impact, more memorable.

  • June 8, 2012 - 8:06 am | Permalink

    Q1:The Legendary arm and axe of the Hennessy family

    Q2:The year it is founded 1817 shows that it’s legendary. This cognac’s personality has gone unchanged for nearly two centuries. So, how can anything beat the timeline?

  • June 16, 2012 - 12:02 am | Permalink

    1. The legendary arm and axe of the Hennessy family.

    2. During the visit of King George IV to Prince of Wales Island which was named after him by Sir Francis Light, a bottle of Hennessy V.S.O.P which he carried along went missing. Lands in Penang are so expensive nowadays as it was said that everyone was hoping that centuries-old bottle cound be found in their backyard. Hmm, guess that’s what makes Hennessy V.S.O.P a legendary cognac.

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