HENNESSY VSOP New Bottle Launch 2012

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At recently event in Kuala Lumpur, Hennessy V.S.O.P moved forward in a spirit of continuity with a new bottle and packaging design

Legends are shaped over time. The legend of Hennessy V.S.O.P. began on 7 October 1817, when the future King George IV of England asked the great French cognac House to supply him with a special cognac described in the records with the words “Very Superior Old Pale”.

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This cognac’s personality has gone unchanged for nearly two centuries. Under the stewardship of Hennessy’s cellar master, the Tasting Committee hands down the secrets of selection, ageing and blending, as can be seen in the use, for maturation, of oak barrels that have lost part of their tannin, so as to avoid giving the eau de vie excessively woody notes while providing an elegant expression.

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Naturally, such an iconic cognac should be presented in a bottle whose curves signify the elegance and generosity of its content, as well as its balance and exceptional harmony. After an initial modernisation of the bottle in 1989, V.S.O.P. is moving resolutely into the 21st century, as can be seen in the work of designer Chris Bangle, a legendary figure in the automobile world, who has redesigned its contours to bring its sleek silhouette firmly into the future.

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“Designing for Hennessy gave me the same sensations as working on designs for fast BMWs or a great Rolls Royce. It is that experience of a unique emotion,” said Chris Bangle.

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After seeking to understand Hennessy V.S.O.P’s deepest secrets, Chris Bangle picked up his pencil and drew this cognac’s new silhouette. He accentuated the curves on the sides of the bottle, thereby reinforcing its silhouette’s dynamics, then he lengthened its neck and straightened its shoulders, stretching it vertically. Inspired by the Hennessy V.S.O.P. bottle created in 1954, Chris Bangle chose to confirm this upward movement with an enriched base resembling a pedestal to distinguish the whole with opulence while maintaining its stability.

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With a carefully designed optical effect, the front of the bottle evokes a pyramid perspective, suggesting an upward vanishing point to draw the eye toward the top of the bottle, where Chris Bangle has chosen to engrave the legendary arm and axe of the Hennessy family into the glass itself. The symbolic Hennessy V.S.O.P. oval label is in dark grey ennobled with golden embossing a few millimetres from this.

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After the great presentation we were urshered to the next room for a surprise, a food pairing with Hennessy VSOP. I was totally excited about this as I was not being brief before hand. When I read the menucard, I knew I was denifelt expecting a fabulous treat over my favourite VSOP.

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Today, the House’s Tasting Committee carries on this vision, as Olivier Paultes, Member of the Tasting Committee explains, “When blending the eaux de vie for Hennessy V.S.O.P., we harmonise a wide variety of sensory characteristics as a great Chef would, selecting from a wide range of ingredients to create an exceptional dish.”

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Scallop Trilogy: Scallop carpaccio, Scallop topped with toasted almonds and rice, Plain pan-seared scallop

Everyone seems busy diving into the scallops while I was busy pampering them over my Nikon D90. It kept flashing with great appetite. Only then I realised I need to try them out. The scallop carpaccio was the first forking I start off with. It was just terrific. I couldn’t any fishness but just the sea freshness on this carpaccio. Here I was astonished with the playful of ingredients by the chef such as hinted ginger and salt while the strenght definitely contributed by the finely slice of lime while the smoothness came from the olive oil. I was totally impressed it after a sip of the VSOP, yes the Hennessy VSOP. It gave the freshness in taste taht encapsulating within my mouth and not letting me go. While moving to the scallop topped with toasted almonds and rice, it was truly playful for me. Naughty nutty taste surrounded the scallop whith was slow roasted I guessed! With the present of the Hennessy VSOP driving throat it was such a blessing taste. Strong and bold I wuold put it. Significant strenght can be felt flowing throw my whole system. It was a nice feeling indeed. Lastly my grab was the pan seared scallop, it was simple and superbly prepared. The pairing was just absolutely terrific. I guess seafood truly goes well with cognac.

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Wagyu Beef tournedoes with candied ginger and sauteed shiitake mushrooms

Now I got terribly excited, wanting to jump up and down like an innocent kid wanting to be pamper. Yes I was in for a pampering. This time came was a sizeable wagyu beef. The first bite just melts me away and hitting it with just a sip of Hennessy it was just fabulous and truly enhance the taste of the wagyu. A note, the candided ginger did a great justice to the whole dish as the whole combination of taste and texture makes me wanting to have more. Kudos to the chefs too. I was totally candid !

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Poultry, roasted with Casserole vegetables, ivory sauce with VSOP Cognac

By now the waiters were serving the chicken dish and mine was placed gently on the cocktaile table while I was standing eagerly wanting to snap it with style. I think I did manage to click it! Now the sauce for this dish was infused with Hennessy VSOP. now the creamy sauce truly had a great balance of bodily taste. It was nice and slightly mild. If I was heading the kitchen which I guessed not, I would splashed half the bottle of this liquid gold into making the cream sauce. The chicken was excellent, tender and juicy.

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The box that the bottle comes in has also benefited from this renewal, giving its edges over to a more modern vision: the sides have been refined and dramatised by photographer Adam Savitch.
Anti-counterfeiting techniques for the Hennessy V.S.O.P bottle were also developed: a laser stamp for the 35-cl, 70-cl and 3-litre bottles and a hologram of inimitable complexity (now with horizontal lines forming a grape cluster) seal the cap, ensuring product integrity.

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For Hennessy, the combination of design aesthetics and ergonomics with a never-ending quest for quality and security is indispensable. V.S.O.P. embodies these values. Because that is how the future is made: by designing legends.

About Hennessy

Hennessy is the world’s leading premium cognac brand. Founded in 1765, the house of Hennessy has continually strived to create the World’s finest cognacs.

Hennessy is a master of the art of blending fine aged cognac eaux-de-vie and has been creating fine cognac for seven generations. This heritage and savoir-faire has earned Hennessy Cognac world-wide renown and the appreciation of today’s greatest cognac connoisseurs, making which the brand the world’s number one cognac and the one of the world’s most sophisticated spirits.

About Moet Hennessy Diageo Malaysia Sdn Bhd

Moët Hennessy Diageo Malaysia (formally known as Riche Monde Malaysia) is the recognized industry leader in the marketing and distribution of premium branded spirits, champagnes and fine wines in Malaysia. Our portfolio includes some of the most well-known premium brands such as Hennessy cognac, Moët & Chandon, Veuve Clicquot, Dom Perignon and Krug champagne. Johnnie Walker Scotch Whiskies, Glenmorangie Single Malt, Belvedere Vodka, Grand Marnier, Gordon’s Gin, Smirnoff Vodka, Bailey’s Irish Cream as well as a wide range of quality wines from traditional and New World countries.

For further information, kindly visit www.hennessy.com and www.mhdm.com.my

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