Heineken Invites UCL Fans to be Part of Football Legend


Heineken, the world’s no. 1 international premium beer had recently announced the launch of its ‘Legendary Football’ campaign for the 2011/12 UEFA Champions League (UCL). The eagerly awaited campaign showcases the partnership of UCL, the world’s most prestigious football tournament, and Heineken, the world’s leading premium beer brand, combine to create spectacular artistry that fans around the world can enjoy.

UCL 2012 edm

Bringing to life the ‘Legendary Football’ campaign, Heineken will be hosting a one of a kind football viewing event for its biggest fans. Presenting the masterpiece moments up close, football fans will be able to enjoy the live grand finale match at GSC Signature, The Gardens. This unique experience on big screen aims to highlight the legendary moments that UCL creates, allowing fans to feel as though they are watching it live in a football stadium.

Congratulations! You are now party of the legend!

Loh Ee Lin, Brand Manager of Heineken Malaysia said: “As a long-term partner of UCL, Heineken understands the passion of football fans and the masterpiece moments captured in every game. Our ‘Legendary Football’ campaign draws on the excitement of football artistry; that’s why it is important for Heineken to develop a campaign that delivers unique fan experiences beyond just the 90 minutes of the game”.

Be one of them to join the Legendary Night by completing 3 legendary challenges

Throughout the season, Heineken initiates various activities to fully engage in its partnership with UCL. As a key partner of the UCL, Heineken aims to strengthen the bond between football fans worldwide and their favorite premium beer brand.

To participate and be part of Heineken ‘Legendary Football’ campaign, football fans can simply log on to https://apps.facebook.com/heineken_ucl_my/ or www.heineken.com/MY for more information.

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