The Launch of Guinness St Patrick’s 2012 Celebration
GUINNESS® today marked the start of a month filled with fun, laughter and friends with the launch of it GUINNESS® St Patrick’s celebrations at Malones, Pavilion, Kuala Lumpur! Attended by approximately 250 guests including members of the media, trade partners and Guest of Honour, Shane Stevens, Deputy Head of Mission from the Embassy of Ireland, the event showcased a taste of the fun and laughter to come throughout the month of March!
Left to right: Shane Stephens, Deputy Head of Mission, Embassy of Ireland, Peter Khemlani, Marketing Manager of GUINNESS®, Yap Swee Leng, Marketing Director of GAB, Charles Ireland, Managing Director of GAB
The celebration of all things green is back for the 6th year and promises to be so ‘March’ fun for consumers. What’s more, this year, Malaysia will be hosting the largest GUINNESS® St Patrick’s Celebration in Asia!
“GUINNESS® and St Patrick’s Day have always gone hand-in-hand as globally-recognized icons of Ireland. As this is the 6th year we are hosting this internationally renowned celebration, consumers can expect an even grander and more remarkable St Patrick’s experience.” said Ms. Yap Swee Leng, Marketing Director of Guinness Anchor Berhad adding that the event has become the perfect opportunity for friends to raise a pint of GUINNESS® and enjoy the festivities and fun the celebration brings
Central to the theme of this year’s celebrations – ‘Celebrate the laughter side of life’, GUINNESS® will be hosting a weekend of St Patrick’s fun at Changkat Bukit Bintang starting on the 16th of March 2012! From 6pm till 12am, Changkat Bukit Bintang will showcase the ‘laughter side of life’ with our fun loving buskers, entertaining games and hilarious comedy tours by some of the most hysterically funny people in the local stand-up comedy scene. Bring your mates and laugh your hats off at Havana Bar & Grill, The Social and Raggae Bar
On the 17th March 2012, the much anticipated GUINNESS® St. Patrick’s Street Party at Changkat Bukit Bintang will be making a welcomed comeback! The streets of Changkat Bukit Bintang will be transformed into an iconic St Patrick’s street party from 6pm till late! Grab your mates and head on down to the party and drop by at our ‘Comedy Court’ to watch hilarious performances by some of the funniest people in the region.
Besides that, GUINNESS® is also rallying hundreds and thousands of friends and fans from Malaysia and around the world to help make this year’s St Patrick’s the biggest, best and most enjoyable St. Patrick’s celebration. GUINNESS® is attempting to set a new Guinness World Record (GWR) for the ‘Friendliest Day of the Year’ by getting 1 million people worldwide to pledge online at www.facebook.com/guinnessmalaysia and www.stpatricks.com.my.
This year, GUINNESS® will also be spreading the fun and laughter of St Patrick’s with its iconic GUINNESS® St Patrick’s parties in Ipoh, Penang, Melaka, Johor, Pahang and East Malaysia! Come
join us for a night filled with fun, laughter, friends and that unbeatable GUINNESS® St Patrick’s experience at:
1. O’s Corner, Kuantan 3rd March 2012
2. Upper Penang Road, Penang 10th March 2012
3. Mount Austin, Johor Bharu 23rd March 2012
4. Ipoh Garden East, Ipoh 24th March 2012
5. Jonker Street, Melaka 31st March 2012
GUINNESS® will also be hosting 13 GUINNESS® St Patrick’s parties throughout the Klang Valley. Be prepared to laugh your hats off with our entertaining hosts, thrilling games and fun loving St Patrick’s buskers who will certainly spread the St. Patrick’s cheer. So gather your friends and come join us at:
1. Beer Factory, Sunway Giza 2nd March 2012
2. Jarrod & Rawlins, Damanasara Heights 8th March 2012
3. Malones, KL Sentral 8th March 2012
4. Royal Oak, Solaris Mont Kiara 9th March 2012
5. Sid’s Pub, Damansara Heights 10th March 2012
6. Delaney’s, Bukit Bintang 15th March 2012
7. SOULed OUT, Sri Hartamas 8th, 15th, 22nd and 29th March 2012
8. Bulldog, Sri Hartamas 16th March 2012
9. The Social, Bangsar 22nd March 2012
10. Backyard, Sri Hartamas 29th March 2012
But wait…There’s more! The fun stretches throughout the month of March, with special promotions on your favourite black brew in more than 2000 GUINNESS® outlets nationwide. With every purchase of 4 glasses of GUINNESS® Draught or a bucket of GUINNESS® Foreign Extra Stout, consumers are entitled to a limited edition GUINNESS® St Patrick’s miniature glass. On top of that, limited edition GUINNESS® St Patrick’s T-Shirts will be available every Thursday from 8th March till 31st March 2012 for just an additional RM10 in 178 selected outlets! There are 4 fun designs up for grabs which will be revealed weekly.
To find out how to have so ‘March’ fun with GUINNESS® this St Patrick’s, hop on over to www.facebook.com/guinnessmalaysia for more information.