Glenmorangie brings The Soundform Fluid Bar

Closeup of Soundform FLUID Bar
Closeup of Soundform FLUID Bar

Elevating the ‘Unnecessarily Well Made’ experience for single malt aficionados and fans of contemporary design in Malaysia, Glenmorangie is bringing the SOUNDFORM FLUID Bar to its first market in South East Asia this April.

Extraordinary results can be achieved by paying attention to details and subtleties that often go unnoticed. Imagine, for example, the sound of whisky being poured into a glass, the rush of the liquid hitting the crystal in a steady pour, and then, the stillness as it settles. Most people probably never pause to contemplate this, but it is precisely this sound that designer Philip Michael Wolfson has transposed into design for SOUNDFORM FLUID, his breathtakingly sculptural pop-up bar for Glenmorangie.

A long-term collaborator of Zaha Hadid, US architect and interior designer Philip Michael Wolfson set up his own practice in the early 90s, working predominantly on residential interiors and gallery design pieces in Europe and the US. The Russian and Italian Modernist movements inspire his radical designs. Dynamic and fluid, his work is often a play on shadow and reflection, juxtaposing noble and new materials.

Phillip Michael WOLFSON and Soundform FLUID Bar
Phillip Michael WOLFSON and Soundform FLUID Bar

But it is the unseen process – the meticulous preparation, research and thinking – that contribute to the genius of Philip Michael Wolfson’s design. For this reason, Glenmorangie, makers of one of the most famous single malt whiskies in the world, commissioned him to create a bar to use at events around the globe.

In response to Glenmorangie’s brief, Wolfson decided to record the sound of whisky being poured into a glass with an oscilloscope. He then used the resulting graph of sound waves as the blueprint for his design, a continuous steel and carbon fibre ribbon-shaped bar with a structural central mirror finish.

The bar is an exact echo of the shape of the sound wave, its jagged sections representing the moment that the liquid hits the crystal glass, while the flat surface mirrors the point when the whisky has settled. The piece is highly sculptural, a true reflection of Wolfson’s fresh and contemporary take on design. It is painted with an aluminium finish, in a golden orange on the interior to mimic the colour of Glenmorangie, and in black on the exterior, as a visual counter-balance.

SOUNDFORM FLUID BAR
SOUNDFORM FLUID BAR

The SOUNDFORM Fluid Bar comes complete with state-of-the-art Elipson Planet L speakers and music centre, allowing for a full sound experience and a self-lighting mechanic in collaboration with Philips Color Kinetic which illuminates the striking golden interior.

“I call it visual or concrete poetry,” says Wolfson, “SOUNDFORM is a representation of forces in movement, the dynamics of a wavelength. It is the cardiogram of an event – in this case, the anticipation of enjoyment – the enjoyment of a very fine Glenmorangie whisky.”

Dr Bill Lumsden, Head of Distilling and Whisky Creation at Glenmorangie commented: “Wolfson’s work appeals to us because he is someone who really stretches the boundaries of design, just as we at Glenmorangie like to keep pushing ourselves to continuously create better whiskies. And while there is tremendous complexity behind his work, the beauty of his pieces is plain to behold even for those who are unaware of what is behind them. ”

Elipson Planet L speakers and music centre
Elipson Planet L speakers and music centre

Malaysian single malt aficionados and fans of contemporary design will be the first in South East Asia to have the opportunity to enjoy an ‘Unnecessarily Well Made’ experience of Glenmorangie whisky at the SOUNDFORM FLUID Bar. The bar will be part of a featured showcase taking place at the concourse area outside Robinsons in The Gardens, Mid Valley City in April 2012. Be sure not to miss out on this truly distinctive experience with Glenmorangie.

Just put me on and I will love it to my heart, Glenmorangie . . . .. . .. . . . . . . . . . . . . . . Sidney Kan

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