The Launching of Merry Guinness 2011 with MasterChef Adam Liaw
When the invitation arrived, it was totally lip smacking awesome! I can’t even sleep properly for a few night thinking about it as I will be getting to meet up with MastedChef Adam Liaw. A totally an up close event once in a life time. I am meeting up with a great successful chef and yet truly talented. The Adam Liaw, Australian MasterChef Season 2 !
GUINNESS® has a long association as the perfect combination with food. For generations, GUINNESS® has been used to intensify flavours, add depth, enhance texture and when it boils down to it, just make good food tastes great. Building on this heritage, GUINNESS® launched its 2011 Merry GUINNESS® Christmas campaign with a culinary display by MasterChef Adam Liaw, winner of MasterChef Australia Season 2. The celebrity chef unveiled 8 bold new Yuletide GUINNESS®-infused recipes that will be featured in participating Merry GUINNESS® outlets throughout the month of December
More than 150 invited guests including chefs from participating Merry GUINNESS® outlets nationwide were present at the launch as the MasterChef himself prepared his specially crafted GUINNESS® infused Christmas recipes for guests. 25 lucky GUINNESS® Facebook fans also won the chance to be part of this exclusive event and were among the first to be treated to his specially crafted Merry GUINNESS® Christmas menu. I was one of the lucky ones to be able to participate in this event!!
Peter Khemlani, Marketing Manager of Guinness® Malaysia said: “If you were to ask anyone what Christmas is best known for, they’ll definitely tell you, it’s the great food! And GUINNESS® has been synonymous with great food for decades, especially during the festive season. So this year, we wanted to share the bold flavours of Guinness-infused cuisines with our consumers. We are excited to have Masterchef Adam design these unique recipes especially for you this Christmas. So do come and celebrate great food and good times with us this Christmas.”
Left to right: Mr. Peter Khemlani, Marketing Manager of GUINNESS®; MasterChef Adam Liaw; Tiffany Chew, Corporate Communications Manager of Guinness Anchor Berhad flanked by the lovely GUINNESS® Merry-rina’s at the launch of the MERRY GUINNESS® 2011 Christmas campaign.
“GUINNESS® has a bold and distinctive flavour that marries well with both sweet and savoury tastes, whether used as an ingredient or simply enjoyed together as part of a great meal. I’ve tried to capture the unique taste and texture of GUINNESS® in each of these dishes, and hope you all enjoy them as much as I have. I am so glad that GUINNESS® has given me this opportunity to create these special dishes for all my Malaysian fans this Christmas.” said MasterChef Adam Liaw at the launch.
MasterChef Adam Liaw’s GUINNESS®-inspired Recipes
My first Christmas celebration this year that came with a fabulous start! MasterChef Adam showed a cheerful and bubbly character that I could understand how he managed to capture quite an audience that night. Adam’s GUINNESS® inspired menu truly captures the Christmas spirit and I am glad to be part of the experience. You can too through the month of December!
As part of the month long festivities, GUINNESS® Malaysia will also be hosting 5 Merry GUINNESS® Christmas parties at the following venues:
1. El Meson Spanish Restaurant & Tapas Bar, Bangsar, 13th December 2011
2. Jarrod & Rawlins, AMPWALK, Ampang, 15th December 2011
3. Garibaldi Italian Restaurant & Bar, Bangsar, 17th December 2011
4. Market Hall, Bukit Bintang, 21st December 2011
5. Souled Out, Ampang, 24th December 2011
The Merry Guinness Parties will feature a delectable spread of great food inspired by MasterChef Adam’s scrumptious recipes. Be prepared to feast your senses on more than 30 delectable Christmas dishes, great music, fun activities paired with incredible promotions on pints of your favourite black brew!
Besides the 5 Merry GUINNESS® Christmas parties that will be taking place, 85 participating outlets nationwide will also be featuring some of MasterChef Adam’s appetizing Christmas menu. As part of the Christmas promotions, every purchase of MasterChef Adam’s mouth-watering cuisine will entitle consumers to a GUINNESS® at a special festive price.
The Merry GUINNESS® nationwide promotion will also be available in more than 2,000 pubs and bars across Malaysia. For every six pints of GUINNESS® draught or one bucket of GUINNESS® Foreign Extra Stout purchased at participating outlets, consumers will receive a free limited edition GUINNESS® money clip. These elegant money clips make a perfect addition to your Christmas stockings this festive season.
So whether gathering with friends or family this Christmas, there’s certainly no better place to celebrate good times with great food than at a participating Merry GUINNESS® outlet. For more information on Merry GUINNESS® this festive season, be sure to check it out on www.facebook.com/guinnessmalaysia.