The Launching of Merry Guinness 2011 with MasterChef Adam Liaw

DSC_0001
Celebrate A Merry GUINNESS® Christmas with MasterChef Adam Liaw’s Bold New Flavors!

When the invitation arrived, it was totally lip smacking awesome! I can’t even sleep properly for a few night thinking about it as I will be getting to meet up with MastedChef Adam Liaw. A totally an up close event once in a life time. I am meeting up with a great successful chef and yet truly talented. The Adam Liaw, Australian MasterChef Season 2 !

DSC_0004DSC_0017

GUINNESS® has a long association as the perfect combination with food. For generations, GUINNESS® has been used to intensify flavours, add depth, enhance texture and when it boils down to it, just make good food tastes great. Building on this heritage, GUINNESS® launched its 2011 Merry GUINNESS® Christmas campaign with a culinary display by MasterChef Adam Liaw, winner of MasterChef Australia Season 2. The celebrity chef unveiled 8 bold new Yuletide GUINNESS®-infused recipes that will be featured in participating Merry GUINNESS® outlets throughout the month of December

DSC_0072

More than 150 invited guests including chefs from participating Merry GUINNESS® outlets nationwide were present at the launch as the MasterChef himself prepared his specially crafted GUINNESS® infused Christmas recipes for guests. 25 lucky GUINNESS® Facebook fans also won the chance to be part of this exclusive event and were among the first to be treated to his specially crafted Merry GUINNESS® Christmas menu. I was one of the lucky ones to be able to participate in this event!!

SidDSC_0055
DSC_0031DSC_0053

Peter Khemlani, Marketing Manager of Guinness® Malaysia said: “If you were to ask anyone what Christmas is best known for, they’ll definitely tell you, it’s the great food! And GUINNESS® has been synonymous with great food for decades, especially during the festive season. So this year, we wanted to share the bold flavours of Guinness-infused cuisines with our consumers. We are excited to have Masterchef Adam design these unique recipes especially for you this Christmas. So do come and celebrate great food and good times with us this Christmas.”

DSC_0025

Left to right: Mr. Peter Khemlani, Marketing Manager of GUINNESS®; MasterChef Adam Liaw; Tiffany Chew, Corporate Communications Manager of Guinness Anchor Berhad flanked by the lovely GUINNESS® Merry-rina’s at the launch of the MERRY GUINNESS® 2011 Christmas campaign.

DSC_0050

DSC_0028DSC_0006A
DSC_0020

“GUINNESS® has a bold and distinctive flavour that marries well with both sweet and savoury tastes, whether used as an ingredient or simply enjoyed together as part of a great meal. I’ve tried to capture the unique taste and texture of GUINNESS® in each of these dishes, and hope you all enjoy them as much as I have. I am so glad that GUINNESS® has given me this opportunity to create these special dishes for all my Malaysian fans this Christmas.” said MasterChef Adam Liaw at the launch.

DSC_0036

MasterChef Adam Liaw’s GUINNESS®-inspired Recipes

DSC_0010
Oysters with Guinness Cream

DSC_0056DSC_0061
GUINNESS® Farmhouse Terrine with Guinness Mustard & GUINNESS® Gavard Lax with Dill Honey Mustard

DSC_0064
DSC_0066
GUINNESS® Pumpkin Seed Bread & GUINNESS® Rosated Pumpkin Soup with Julienne Smoked Duck

DSC_0007DSC_0009
GUINNESS® BBQ Wings with Apple Slaw & GUINNESS® Butter Roasted Chicken

DSC_0067
Open GUINNESS® Lamb Shank & Mushroom Pie with Champ & Watercress Salad

DSC_0070DSC_0071
Friends of GUINNESS®

DSC_0074DSC_0075
Turkey Roulade with Chestnut Stuffings, Giblets & Cranberry Sauce & Crispy Squid with Chili GUINNESS® Salt

DSC_0088DSC_0083
A Cocktail Demonstration by Keith from GAB Academy

DSC_0006

DSC_0102

DSC_0090DSC_0095
Sweet GUINNESS® Damper with Blackberry Maple Compote & Black Forest Pudding with Cream Cheese Frosting

DSC_0104
Christmas Mince Pies

DSC_0105
Christmas Pudding

DSC_0110
GUINNESS® & Fruit Christmas Pudding

My first Christmas celebration this year that came with a fabulous start! MasterChef Adam showed a cheerful and bubbly character that I could understand how he managed to capture quite an audience that night. Adam’s GUINNESS® inspired menu truly captures the Christmas spirit and I am glad to be part of the experience. You can too through the month of December!

As part of the month long festivities, GUINNESS® Malaysia will also be hosting 5 Merry GUINNESS® Christmas parties at the following venues:

1. El Meson Spanish Restaurant & Tapas Bar, Bangsar, 13th December 2011
2. Jarrod & Rawlins, AMPWALK, Ampang, 15th December 2011
3. Garibaldi Italian Restaurant & Bar, Bangsar, 17th December 2011
4. Market Hall, Bukit Bintang, 21st December 2011
5. Souled Out, Ampang, 24th December 2011

The Merry Guinness Parties will feature a delectable spread of great food inspired by MasterChef Adam’s scrumptious recipes. Be prepared to feast your senses on more than 30 delectable Christmas dishes, great music, fun activities paired with incredible promotions on pints of your favourite black brew!

Besides the 5 Merry GUINNESS® Christmas parties that will be taking place, 85 participating outlets nationwide will also be featuring some of MasterChef Adam’s appetizing Christmas menu. As part of the Christmas promotions, every purchase of MasterChef Adam’s mouth-watering cuisine will entitle consumers to a GUINNESS® at a special festive price.

The Merry GUINNESS® nationwide promotion will also be available in more than 2,000 pubs and bars across Malaysia. For every six pints of GUINNESS® draught or one bucket of GUINNESS® Foreign Extra Stout purchased at participating outlets, consumers will receive a free limited edition GUINNESS® money clip. These elegant money clips make a perfect addition to your Christmas stockings this festive season.

So whether gathering with friends or family this Christmas, there’s certainly no better place to celebrate good times with great food than at a participating Merry GUINNESS® outlet. For more information on Merry GUINNESS® this festive season, be sure to check it out on www.facebook.com/guinnessmalaysia.

3 Comments

  • December 12, 2011 - 12:15 pm | Permalink

    Great food there with Merry Guinness.. butter roasted chicken look nice ya..

  • bigboysoven
    December 12, 2011 - 12:49 pm | Permalink

    awesome evening

  • Hui Ping
    December 16, 2011 - 12:53 pm | Permalink

    The Squid with Guinness Chili Salt is the best of the night!!! Can’t get enough.

  • Leave a Reply

    Your email address will not be published. Required fields are marked *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

    CommentLuv badge

    Related Posts Widget for Blogs by LinkWithin