MONSTER launch at Zouk, Kuala Lumpur

MONSTER® HEADPHONES

Truly my wish came true and found myself at the MONSTER® official launching just recently here in Kuala Lumpur. Yes the only one the MONSTER® dynamic headphones. The whole Velvet, Zouk was packed with medias, celebrities and guests trying to catch a glimpse of all the headphones. I was amazed with them when I was sampling them deliciously. I knew at that point I needed to own one, Trust me there are really explosive, a must have gadget! Now I know why Lady Gaga adores it so much. Fabulous blasting 3D sound, light, stylish, slick . . . .you name it, I just want to have one right away.

Robert Fong, Managing Director, Asia Pacific

The start off the launch, Robert Fong, Managing Director, Asia Pacific gave a very detail notes of the MONSTER® headphones. As he explained, MONSTER® headphones can be found in SIX different segments such as in The Gaming – found in Competitive Gaming and Recreation, The Sport - caters for Ftiness and Action Sports, The Pros – utilised by DJ, Redording Pro and Musician, The Youth – Teens, The Young Adults - especially in Fashion and Lifestyle and as for The Adults – Business.

DJ MONSTER® HEADPHONES

The Beats Pro™ Special Edition Detox™ Professional Headphones : “Hear it like the Pros”. The state-of-the-art, over-ear Beats Pro™ headphones is the flagship product in the Beats headphone line – a reference headphone designed by audio professionals for audio professionals. As to celebrate the release of Dr. Dre’s highly anticipated album Detox, we’re introducing the limited edition Detox Pros so you can feel and hear the music how Dre intended. The Beats Pro headphones combines sophisticated construction and advanced sonic technologies to deliver the power, extra durability and sound isolation that until now has been lacking in professional headphones.

LIFESTYLE HEADPHONE – DIAMOND TEARS (will be out this October)

FASHION HEADPHONE

As for The Gaming, Monster Game T1 Championship takes the Game to a New Level. It literally let gamers “take their game to a new level” with the ultimate in surround sound gaming, as well as the ultimate in music and home cinema performance. It is the world’s first true hybrid gaming and music headphones. There are created by Monster®’s ground-breaking headphone engineering team, the new Monster Game T1 Championship Headphones literally let users “take their game to a new level” with the ultimate in surround sound gaming, as well as the ultimate in music and home cinema performance.

BEAT EXECUTIVE HEADPHONE

MONSTER® HARAJUKU IN-EAR HEADPHONES

For sure my nephew and nieces will be a great fan of this Harajuku Lovers. From the makers of the popular Beats™ by Dr. Dre™ family of headphones from Monster comes the Harajuku Lovers line of in-ear headphones inspired by Gwen Stefani’s signature style. The Harajuku Lovers line of headphones comes in three different models that allow you to express your own unique sense of fashion – Wicked, Super Kawaii, Space Age. Definitely a HIT!

MONSTER® IN-EAR SPORTCLIP

For sports fan, The Monster® iSport Immersion is in Tune with an Active Lifestyle. it is a unique, sweatproof Immersion in-earheadphones and it is specially designed for athletes, workout enthusiasts and everyone who wants to enjoy enhanced music listening that’s fully in tune with their active lifestyle.

Famous Lifestyle Blogger Esther with Malaysia Famous Actor Zoey Rahman at the launch

Actor/Model Alan Yun adores MONSTER®

Talented Photographer Khoo Su Ting with Zoey Rahman

Actor William San

Esther with William San

Esther, Hitz.fm Morning Crews JJ & Ean and famous blogger/writer Niki Cheong

Top Model Isaac Ong

All The Boyz with their MONSTER®

MONSTER®-ed Me!

LADY GAGA IN-EAR HEADPHONES

It was definitely a blast evening at the launch and LADY GAGA IN-EAR HEADPHONES took me home. Yes now I am proud owner of a LADY GAGA IN-EAR HEADPHONES . . . . . . . blasting my headphone right now, Sidney Kan

ABOUT MONSTER®
Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world’s leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod®, iPhone™ and iPad™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including “Turbine Pro™ In-Ear Speakers™,” the first in-ear headphones geared for use by music p ofessionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.
Explore the world of Monster at www.monstercable.com.

ABOUT BEATS ELECTRONICS LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Jimmy Lovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. In January of 2008, Dre and Iovine announced a partnership with audio innovator Monster to engineer “Beats by Dr. Dre,” the most advanced headphones ever developed. Continuing its mission to improve the quality of the portable audio experience, Beats announced a major partnership with Hewlett-Packard in 2009 to expand the Beats by Dr. Dre family of headphones to include Beats Audio software in the HP ENVY line and a HP ENVY Beats Edition notebook PC. For more information, please visit http://beatsbydre.com.

For more information, please contact:
Aaron Lim Pris Yap
Mobile: +65 9046 6566 Mobile: +65 9060 8472
Email: aaronlim@brand-cellar.com Email: prisyap@brand-cellar.com