Guinness Arthur’s Day Launch

Unveil 2011 Arthur’s Day Celebrations in Malaysia

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Its awesome upon hearing that Malaysia had been choosen to host the Asian leg of the Arthur’s Day 2011 global celebrations which will be the biggest worldwide celebration outside of Ireland. As a key highlight of the 3rd annual global Arthur’s Day celebration, GUINNESS MALAYSIA has announced a 2 month long celebration, with a host of exciting parties themed “arTHURSDAY”, fun activities and unbelievable promotions culminating on the 23th of September 2011.

Arthur’s Day is celebrated around the world to honour the date Arthur Guinness signed a 9,000 year lease on the St James Gate Brewery in 1759 and whose legacy had brought us the globally celebrated iconic black brew GUINNESS.

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Kicking off in Ireland at 17:59 on 22nd September 2011, MAlaysia will end the 24 hour global celebration on the 23rd of September 2011 with a toast to “Arthur”. More then 40 countries including Italy, Germany, France, Spain, Carribbean nations, Indonesia, Australia, Japan, Singapore, Hong Kong and south Korea wil join the celebrations.

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The Arthur’s Day celebrations in Malaysia was kicked off with an exclusive launch party held at Beer Factory, Sunway Giza in Kota Damansara. GUINNESS celebrated this landmark occasion with 100 lucky “Arthur’s” and friends who raised thei glasses in a toast “To Arthur'” launched the Asia leg of this worldwide celebration right here in Kuala Lumpur.

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MAreting Director of Guinness Anchor Berhad, Ms Yap Swee Leng led the toast and launched a jam-packed night filled with power thumping music performances with some of Malaysia’s most talented local artistes and pints of the worl’s favourite black brew, GUINNESS.

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This year GUINNESS in Arthur’s Day 2011 will be promoting local emerging artistes by providing them a platform to showcase thier music on a globalstage. Six talented local music atcs – Prema Yin, NakedBreed, Rosevelt, Dragon Red, CSBTEA and James Baunm will shoecase thier musice through the series od Arthur’s Day parties and vie for the opportunity to perform on the global stage with world renowned icons ioin the music world. Based on consumer votes online and on ground at the various performance venue, Malaysia’s Top 2 favourites will perform at the Arthur’s Day concert on 23rd Spetember 2011. Consumers can vote for thier favourite local bands online at www.facebook.com/guinnessmalaysia.

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There will also be arTHURSDAY live music parties everyThursdzay from 18th August 2011 till the 22nd of September 2011 at selected GUINNESS putlets. Also get your hands on GUINNESS exclusively designed collectable GUINESS t-shirt with purchase of GUINNESS Draught or GUINNESS Foreign Extra Stout at more than 100 GUINNESS outlets nationwide. SIX exclusive T-Shirt designs available.

One comment

  • August 19, 2011 - 2:35 pm | Permalink

    yummeh! A Guinness is always good:D
    missyblurkit´s last blog post ..Halal Roast Duck @ Roast Kitchen TTDI

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