E&O Search For AFC’s Next Celebrity Chef

AFC and E&O Kickstart The First-ever Asia-wide Reality Television Contest in Search for AFC’s Next Celebrity Chef

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Calling all food lovers and aspiring chefs for the first time in Asia, the Asian Food Channel (AFC) is conducting a region-wide search for Asia’s next Celebrity Chef through AFC’s first ever reality television series called the “E&O Search for AFC’s Next Celebrity Chef”.

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Joining AFC in this search for Asia’s best shining new chef talent is luxury lifestyle group Eastern & Oriental Berhad (E&O), with interests in property development, property investment, hospitality and lifestyle. Together, both organisations will leverage their resources to put contestants through a gamut of culinary challenges that will test even the most seasoned chef or passionate foodie.

With contestants from across Asia and auditions to be held in 5 countries – Hong Kong, Indonesia, Malaysia, the Philippines, and Singapore – the programme promises to capture the best of Asia’s diverse talent. All aspiring chefs, individuals with culinary training, or those simply with the passion for and knowledge of cooking are invited to sign up for auditions and take up the challenge to be crowned “AFC’s Next Celebrity Chef”.

The winning chef will also be signed to an exclusive one-year contract as an AFC Celebrity Chef with AFC. In addition, the winner will be awarded the opportunity of a year-long employment contract with the E&O Group, taking on the mantle of Creative Director and Head of R&D for the E&O Gourmet Group.

Auditions will run from 3rd to 16th August 2011 in the five respective countries.

Contestants who are shortlisted from the auditions will be put through a series of intense cooking tests and trials, to identify who has the right ingredients to hold the title of E&O and AFC?s Next Celebrity Chef! The exciting eight-part series will unveil the top 12 finalists in its premiere episode. Each week, one or more participants will be eliminated from the running based on the decisions made by the esteemed panel of judges.

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AFC and E&O have appointed AFC Celebrity Chef and star of TV series Tablescapes, Chef Bruce Lim and Mr. Michael Saxon as the judges on this show. Mr. Saxon, Director of Group Hospitality & Lifestyle of E&O Group, is not only a well-known hotelier, but also author of his famous professional memoir, Chef?s Tales.

A host of international and distinguished celebrity chefs will also be invited to make surprise guest appearances in selected episode(s) throughout the series as guest celebrity chef judges.

Ms. Maria Brown, Co-founder and Managing Director of the Asian Food Channel, expressed her excitement at this AFC original production, “We are so proud and honoured to be able to create our own search for a celebrity in show in Asia. It has been something we have been planning for a long time and as Asia’s premier Food Channel we are delighted to be able to develop talent from across the region. Asia can now begin to have its own home-grown celebrity chefs that the region can take pride in.

“As this is AFC’s first-ever fully produced and filmed reality television contest, we want the different backgrounds and personalities of the contestants and judges to add to the mix of culture and character dimensions to the series, which – as our loyal viewers will know – is what AFC has always been about!”

The entire series will be shot on location at E&O’s numerous hospitality and lifestyle properties such as the Eastern & Oriental Hotel and Lone Pine Hotel in Penang, the Martinique seafront villa and Straits Quay Retail Marina at E&O’s masterplanned township of Seri Tanjung Pinang, Penang, the St. Mary Residences in Kuala Lumpur as well as at some of the popular Delicious restaurants in Kuala Lumpur and Penang.

The E&O Search for AFC’s Next Celebrity Chef series will be complemented with online updates and information, as AFC will be launching a microsite dedicated to the production of the series. Please visit http://www.asianfoodchannel.com/nextafcchef for more information.

The site will provide up-to-date information about contestants and carry weekly updates of the latest happenings as contestants go through challenging rounds (with some of them failing!) until we are left with the last chef standing!

4 Comments

  • August 25, 2011 - 3:55 pm | Permalink

    Just can’t wait for the results! All aspiring chefs, individuals with culinary training, or those simply with the passion for and knowledge of cooking are invited to sign up for auditions and take up the challenge to be crowned AFC’s Next Celebrity Chef.The winning chef will also be signed to an exclusive one-year contract as an AFC Celebrity Chef with AFC. In addition, the winner will be awarded the opportunity of a year-long employment contract with the E&O Group, taking on the mantle of Creative Director and Head of R&D for the E&O Gourmet Group.
    Bonnie´s last blog post ..best espresso machines

  • Jack
    November 11, 2011 - 1:19 pm | Permalink

    Why does Chef Bruce Lim imitate international Chef Ramsy’s style by throwing the dish on the floor. Create your own identity, don’t be a copycat…its really lame and disgusting to see someone imitate a super chef like Ramsy. So please have some dignity Bruce…

  • Jack
    November 26, 2011 - 1:02 pm | Permalink

    Hey Bruce Lim,
    Enough is enough…please don’t imitate Chef Gordan Ramsy or Robert Rainford. First of all you don’t have the personality not even a hairline close to any of these wonderful chefs. They have their own identity and everybody digs it. But coming from a copycat like you just wanna make me puke blood. You are so darn lame and corny. Please have some dignity man, you don’t have their qualities and you’ll never will in the near future. I know you have a lot of copywriters in your so called best country in the world (making sip sip) as you put it which I think is way out of your marker. Best country in the world, I think not copycats yeah I think so :-)). Did you ever look at yourself in the mirror…hehe you look like a Garoupa that has gone bad. So before you try to show off on TV please take a look in the mirror first and tell yourself…I’m I being truthful to myself & the public by being copycat???

  • Pancho
    December 1, 2011 - 2:00 am | Permalink

    My name is Pancho and I tell you when I see the Bruce Lim…not Bruce Lee (the legend, you know Bruce Lee..hai ya karateeee). Bruce Lee is a legend in martial arts. Bruce Lim is a legend in being a copycat trying to wanna be Chef Ramsey & Robert Rainford at the same time. Well you suck Lard A##. So look Uncle Slug nobody digs you ever ever and forever. Cut all the crap and just be your pinoy self slug.Is it already slug season???

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