Asian Food Channel Premieres TRUE PASSION MARTIN YAN

THE ASIAN FOOD CHANNEL PREMIERES ORIGINAL PRODUCTION “TRUE PASSION – MARTIN YAN”

Martin Yen

Malaysian viewers and fans will be thrilled to know that the Asian Food Channel (AFC) will be premiering a new original production, True Passion – Martin Yan on Wednesday, 13 July at 8.30pm, Astro Channel 703. The exciting eight part series is a partnership production between AFC and Jacob’s Creek Wines that include a Chinese New Year Special and features world renowned chef, Martin Yan.


TRUE PASSION MARTIN YAN

Filmed in AFC’s own studio kitchen, Chef Yan cooks a range of delicious contemporary Asian dishes and pairs them with his favourite wines from Jacob’s Creek, Australia’s largest wine brand. The series also sees Chef Yan travelling to Barossa Valley in Australia, visiting Jacob’s Creek vineyards and learning about the intricate details that go into producing an internationally acclaimed bottle of wine.

Martin Yen 1
Jacob’s Creek

Not only a certified Master Chef but also a highly respected food consultant, cooking instructor and prolific author who has published over 30 cookbooks, Chef Yan delights audiences with his infectious personality and stunning dishes in this series which will be broadcasted regionally across eight countries to over 45 million viewers. Chef Yan also recently visited Malaysia on the Martin Yan’s 8 Treasures of China tour organized by AFC in March 2011. Even after appearing in over 3,000 cooking shows broadcast worldwide, this AFC production is the first ever series where Chef Yan shares his knowledge of food and wine pairing with viewers.

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“Chef Yan is a household name when it comes to Asian Cuisine, we knew that filming a production with such a seasoned chef meant that we had to come up with a fresh concept. I believe we have achieved this with True Passion – Martin Yan and am thrilled that we are able to provide our Malaysian viewers with programming that is both relevant and innovative in its approach to Asian cuisine,” said Maria Brown, Co Founder and Managing Director of AFC.

Terence Ong, Sales and Marketing Director of Pernod Ricard, Malaysia also expressesd great confidence in the programme premiere, “This is the first time that Pernod Ricard, Malaysia has sponsored an AFC Original Production, and we are extremely happy with the finished product. Chef Yan took the time to personally pick and pair Jacob’s Creek wines to each of his dishes and the results have exceeded expectation.”

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True Passion – Martin Yan is the second cooking series to be fully filmed and produced by AFC. It follows the great success of Best Wan!,which featured a mix of recipes from the East and West by Malaysian Chef Wan, along with other documentary programmes covering topics such as the use of palm oil in cooking, as well as those that chronicled visits to Asia by notable chefs such as Chef Daniel Boulud and Chef Robert Rainford.

“With the success of Best Wan and the upcoming premiere of True Passion – Martin Yan, AFC is steadily building its portfolio of self–?made programmes, producing shows in HD quality that give viewers an in–?depth view into the rich culture and heritage behind popular dishes available to them today,” added Ms. Brown.

In line with the premiere, AFC will be launching a microsite dedicated to the production at http://www.asianfoodchannel.com/truepassion_martinyan. The site will complement the series by offering recipes and wine pairing tips so that viewers can easily access details to recreate Chef Yan’s unique dishes in the comfort of their own home. In addition, an online contest where visitors can win bottles of Jacob’s Creek wines featured in the show will also be held when the series premieres in July.

One comment

  • July 12, 2011 - 4:12 pm | Permalink

    I watched his show since I was in primary school 😛
    mimid3vils´s last blog post ..Siew Yok !

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