ASUS Showcased Four Different Series of Notebooks

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Engage your Senses with ASUS Innovations

With innovation and choice being the dominate theme this year, ASUS kicked off the media launch where we were given the opportunity to explore and experience the latest ASUS innovations. Echoing the brand spirit of “Inspiring Innovation, Persistent Perfection”, ASUS showcased four different series of notebooks, along with the latest Intel’s 2nd Generation Intel® Core Processors.

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“ASUS is a global technology leader in the new digital era. We focus on the mastery of technological innovation and design perfection. We hold ourselves to the highest standards when it comes to delivering consumers the very best products”, said Rex Lee, Regional Director of ASUSTek.

A Bridge to Better Performance

Intel’s 2nd Generation Intel® Core Processors are part of a platform change (the new platform is called Huron River) that includes a new Intel Mobile Express Series 6 chipset, new wireless modules, and of course the Sandy Bridge processor.

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The A43: Stay Cool with Metallic Chic

Featuring the 2nd Generation Intel® Core Processor, the ASUS A43 aims to create a series of affordable laptops for users with an excellent quality in terms of the user-centric computing experience as well as its external experience. The appearance of the A43 is designed to meet users’ desire to create a little non-traditional, mature and professional look. Moreover, real metal is used on the top case to enhance its sleek and professional outlook.

• World’s First Colorful Aluminum: Built with true aluminum material, the new A43 series has a slim and sleek design for new chassis with brushed hairline for the premium feeling. This multi-color series gives you freedom to determine your own style and personality with the subtle and elegant choice of colors

• IceCool Technology: The new A43 Series is equipped with a unique double-sided motherboard that includes IceCool technology, where it lowers temperatures to maintain a comfortable palm rest feel, preventing unwanted heat build up. On average, IceCool keeps the laptop at 28-33°C, while human body maintains at 36-37°C

The N53: Hear the Power Feel the Power

With the new 2nd Generation Intel® Core Processor, ASUS popular N Series notebook marks another step forward in design. Unique for its uncommonly sleek and stylish exterior, the series’ scratch–resistant panel retains its handsome sheen even after prolonged use. The series also features:
• Stunning Audio: Large top-mounted speakers amplified by ASUS SonicMaster Technology – co-developed by the audio experts at Bang & Olufsen ICEpower® – deliver media sound loud and crystal clear, with deeper and richer bass, giving you a life-like surround quality
• Smart Performance with a Boost: USB 3.0 transfers data and HD multimedia content up to 10 times faster than USB2.0 for speedier file sharing and data backups. ASUS Super Hybrid Engine extend the battery life for up to 10 hours

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The G53SW: Strike in Silence

Powered by 2nd Generation Intel® Core Processor and inspired by the F-117 stealth fighter, the 15.6” ROG G53SW is prepared for the most demanding situations. This integrated graphics comes with its own massive 1.5BG DG GDDR5 video memory, ensuring high resolution and vivid display quality.
• Soaring Graphics: Experience true-to-life 3D video with NVIDIA 3D visual ready for 3D output to have 3D gaming action live in a large screen. Featuring the NVIDIA GeForce GTX 460M graphics engine with 1.5GB of GDDR5 VRAM, the notebook provides leading in DirectX 11 gaming for advanced tessellation and faster graphics rendering
• Turbo-charged Multitasking: The G53 provides all the power that users need to create digital video, watch 3D animation, and effortlessly play their favorite adrenaline-filled games
• Ergonomic Design: The G53 comes with a 5-degree angled typing surface and 1.9cm thin and huge illuminated gaming keyboard that detects the amount of ambience light. The rubber-like palm rest ensures comfortable and safety features during prolonged sessions. In addition, The G53 come with a large rear venting exhaust pushing both heat and noise away from users and ensuring cooler, better performing hardware in a quieter environment

The U36: Stunningly Light, Powerfully Beautiful

In today’s world, more of our daily computing is done on the move, and laptops have become an essential tool of our lives. Once again, ASUS proudly presents to you the world’s first slimmest 19mm thin laptop – U36, with an Intel® Standard voltage CPU.
• Incredible 10+ hours battery life: While the U36 may feature a standard voltage CPU, that doesn’t mean the battery drains quickly. Thanks to ASUS Super Hybrid Engine, the battery saving mode intuitively reduces the power consumption based on usage for extended battery life
• World’s Slimmest 19mm Design with MG-AL alloy cover case and silky nanometer coating: The U36 features a super-lightweight at a mere 1.66kg, yet highly durable magnesium-aluminum alloy cover that can handle the rigors of being transported around all day, yet still looks refined and distinguished

About ASUS
ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s bestselling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, displays, desktop PCs, notebooks, netbooks, servers, multimedia, wireless solutions, networking devices and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than ten thousand people and a world-class R&D team of 3,000 engineers, the company’s revenue for 2010 was around US$10 billion.


  • March 28, 2011 - 12:03 am | Permalink

    After seeing this post, I feel like getting a new laptop too 😀

  • March 28, 2011 - 11:29 am | Permalink

    Nice…Wouldn’t mind having one of that! :)
    Jennifer´s last blog post ..Pin Xiang Restaurant- The Other Side of Alan Yun

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