There are more reasons to cheer yum seng for long lasting Chinese New Year’s reunions and gatherings with families and friends as Guinness Anchor Berhad (GAB) is offering more special promotions and abundance New Year luck opportunities for consumers to win big cash prizes when they celebrate together with Tiger, Guinness and Heineken this festive season. Launching its 2011 Chinese New Year Campaign, Celebrate Together With The Best with a traffic-stopping, energetic grand performance consisting of 9 Dragons and 99 Drums outside of Pavilion Kuala Lumpur, GAB clearly shows that it is poised for another winning year ahead.
Speaking at the auspicious launch, Ms Yap Swee Leng, the newly appointed Marketing Director of GAB said, “Chinese New Year trends may come and go, but the tradition of reunion and gathering amongst families and friends is still the most important custom for the Chinese during this festive season. In celebration of this long lasting tradition of togetherness, we want our consumers to have an rewarding experience this Chinese New Year when they celebrate together with our range of winning beers, whether they are having reunions at homes, or getting together at restaurants, pubs or bistros. Our winning beers of Tiger, Guinness and Heineken will be the perfect company for your reunion dinners and the excellent fuel to make your gathering with friends and families last longer and more memorable.”